Mumbai, January 2nd, 2020: Gemius Design Studio- 360 Degree marketing and branding agency won a creative digital mandate for women’s innerwear brand Prag & Co. The account was won following a multi-agency pitch. Gemius Design Studio has been entrusted with formulating creative strategy, content creation and design across social media and digital platforms for Prag & Co. The main objective of this association would be to build affinity via brand advocacy on digital and creating a distinct brand personality.

Prag & Co. envisions to deliver total ease, confidence & support in the form of our clothing, a product line that is nothing but the finest & to reach out to all the women out there who are looking for fine-quality, complete innerwear solutions.

Speaking on this collaboration, Anushree Pacheriwal- Co-founder, Gemius Design Studio said, “We are very excited to have Prag &Co. in our client roster. The brand’s objective is to deliver comfort, support and quality in the lives of women through their wide product range and we see the digital medium as a huge enabler that can help them to achieve this. Keeping in mind business goals and equipped with strategic decisions, we aim towards profitable sales growth and increasing brand value. We are keen to be a part of their growth journey and hope to live up to their expectations.”

Priya Santoki- Co-founder, Prag & Co. said, “Comfort, quality and confidence are at the core of the Prag & Co’s DNA. In this day and age, we believe that our brand’s strategy, marketing and digital efforts need to have a common vision and voice. We were impressed with the comprehensive approach by Gemius Design Studio and feel that this association would be a good fit. We are delighted to choose them as our digital and creative partners.”

About Gemius-

Gemius Design studio is a creative agency dedicated to delivering optimized marketing services as per the needs of individual clients. Having a deep-seated background in design & content, Gemius focuses on weaving stories for their clients, which are supplemented with impeccable art, for them to set a mark on their industry. Gemius has had an array of brands in the fields of lifestyle fashion, FMCG, Food & Beverages, Entertainment and Consumer Electronics. Gemius also handles creative and digital mandates of brands like Badshah Masala, Alpino Health Foods, Raisin Global, Wok On Fire, Enviro+ Batteries, Os, WOOP, The Secret Ingredient, Coffee Culture, TEDxSurat & more. They have executed great mass engaging which audiences have come to recognize.

About Prag & Co.-

Dedicated to facilitating supreme comfort to our customers, Prag & Co. offers a wide range of bras, panties, camisoles, loungewear (t-shirts & bottoms), denim wear, workout wear like yoga pants and more. With Prag & Co., they have created a stellar amalgam of high-grade products made with finest and quality materials, innovative & modern designs, expert fitting & feel & satisfactory affordability, all of which designed to provide an experience every woman will truly revel in.

With a vision of delivering comfort, support & quality in the lives of women, co-founder PRIYA SANTOKI, along with her husband & co-founder GAUTAM SANTOKI started the journey of Prag & Co. in 2019.