GEOTOYS DEBUTS ENCYCLOPAEDIA BRITANNICA® BOARDGAMES AT NEW YORK TOY FAIR

Neenah, WI, February 4, 2016 – GeoToys, LLC, under partnership with Encyclopaedia Britannica, Inc., will launch a full line of educational games and other related products under the Encyclopaedia Britannica and Britannica Kids brands. The deal was brokered by JRL Group, Inc., the exclusive licensing agency for Encyclopaedia Britannica.

The products will debut in February 2016 at the New York Toy Fair (GeoToys booth #5941).

Laurie Leahey, Senior Editor, ANB Media, TTPM, had this to say after reviewing the Encyclopaedia Britannica Around the World Game: “This is an easy-to-learn game that will definitely test your world knowledge. You might find yourself surprised at how much you or another player knows, and, of course, you’ll learn a lot about the world as you play, too.”

Geotoys is a leading designer, producer, and distributor of educational games, puzzles, gifts and toys.  The company is proud to announce the first product under the Encyclopaedia Britannica license, Around the World. This award-winning board game has been revamped to include content from the world’s leader in reference and education, Encyclopaedia Britannica. The board game includes over 200 questions and answers in categories such as geography, language, culture, and people over the world. Get the most answers right to move your way around the world!

The Encyclopaedia Britannica Around the World board game will be available 1st quarter 2016 at leading retailers such as Barnes and Noble, Amazon.com, and hundreds of specialty and independent toy retailers.

This partnership, among others, adds to the wide array of Encyclopaedia Britannica and Britannica Kids–branded educational products sold at retail and online. The Encyclopaedia Britannica Around the World board game will complement the successful line of products at retail including the Britannica Interactive Science Library, the Britannica Interactive Animal Library, Britannica U.S. Talking Puzzles, the Britannica Kids: U.S. Presidents app on iTunes as well as the debut of the Encyclopaedia Britannica World Information Atlas this past holiday season at Costco and other retailers.

About Encyclopaedia Britannica, Inc.

Encyclopaedia Britannica, Inc. is a global leader in education publishing whose products are available in a range of media, including online and mobile devices. A pioneer in digital publishing since the early 1980s, the company markets a variety of curriculum products for schools, language-study courses, online learning services, encyclopedias and other reference works and language products through its Merriam-Webster subsidiary. The company is headquartered in Chicago.

About GeoToys

GeoyToys was started in 2005 by Bob Galinsky, a traveling dad who wanted to help his kids learn about Geography. The first product was a GeoPuzzle of Europe, with pieces shaped like individual countries. GeoPuzzles of Africa, Asia, and the Americas followed, along with USA/Canada and finally the World. GeoPuzzles are now available worldwide and have been translated into a dozen languages.  The Company’s website is www.geotoystore.com.

About JRL Group

JRL Group, headquartered in Deerfield, Illinois, is a full-service licensing and marketing agency specializing in the development and extension of corporate brands, trademarks, and sports and entertainment properties. JRL Group represents a broad range of clients in automotive, retail, sports, entertainment, publishing, and home fashion industries. The company’s website address is www.jrlgroup.com.