Global Icons has been named worldwide exclusive licensing agency for VW. The exclusive representation is effective July 1.

Global Icons will spearhead the management and expansion of VW’s existing licensing programme, extending the brand into new categories and key consumer markets worldwide.

“As a leader in brand licensing, we are honoured to partner with VW – a brand that exemplifies excellence and innovation,” said Jeff Lotman, CEO of Global Icons “Our team is dedicated to unlocking the full potential of the VW brand by introducing exciting collaborations, exploring new categories, and entering emerging markets.”