Los Angeles (November 14, 2019) – Global Icons, a leading brand-licensing agency, announces its new representation agreement with FAO Schwarz – the world-renowned toy store offering timeless premium toys and theatrical experiences to families for over 150 years.

Global Icons will expand and build upon FAO’s existing licensing program and current product lineup that is sold in over 10,000 doors, since the brand’s relaunch in 2017. The program will leverage the brand into strategic categories that will deliver the same attributes of Big Imagination, Creativity and Fun as their most loved products, such as the Plush Anniversary Bear and the Floor Piano Mat.

The agency will tailor a one-of a kind program with various brand collaborations and a strong focus on experiential licensing. The program will continue to develop internationally, utilizing their current presence in China, United Kingdom, and Ireland, with many more to come. Global will look for licensing partnerships in Experiential, Fashion Accessories, Food & Beverage, Footwear, HBA, Home Furnishings & Decor, Infant Products, Publishing, Youth Electronics, and Sporting Goods.

Jeff Lotman, CEO of Global Icons stated “Our recent acquisition in retail has proven that licensing is a strategic marketing tool to leverage brand equities and purpose. With FAO Schwarz, our objective is to promote their rich history and showmanship with complementary experiences, products and services at retail. Global Icons is thrilled to partner with this timeless brand. “

“We are excited to work with Global Icons to find new licensees, in categories beyond toys, the opportunity to pair their creativity with our brand, and to reach a broader fanbase of adults and children alike,” said Janet Keane, Director of Licensing at ThreeSixty Group (owner of FAO Schwarz).

ABOUT GLOBAL ICONS:

Global Icons, the premier brand licensing agency, specializing in the development and extension of corporate brands and trademarks, has attracted world-class clients by consistently developing new categories and unique products. As a worldwide leading agency for over 20 years, Global Icons provide licensing acquisition services for companies seeking to expand their distribution and customer appeal through licensing well-known brands.

Through the establishment of the right brand extensions, the company succeeds in increasing brand awareness, customer loyalty and revenue. Select clients include HOSTESS® Brands, Fred Segal, Turtle Wax®, Vespa®, Nokia, Kleenex® and Automobili Lamborghini among others. Licensing Acquisition clients include categories within toys, collectibles, pet products, personal care, cleaning solutions. For more information regarding Global Icons, LLC, please visit www.globalicons.com

ABOUT THREESIXTY GROUP:

ThreeSixty Group, which acquired FAO Schwarz in October 2016, designs, sources and distributes consumer products across diverse categories under a portfolio of owned and licensed brands. The Company produces curated merchandise programs that it distributes to major retailers across almost every retail channel in the U.S., representing over 70,000 retail stores. In 2015, ThreeSixty received a majority investment from AEA Investors LP, one of the oldest private equity firms in the U.S. Since then, ThreeSixty has made several other acquisitions, including the iconic Sharper Image brand and Vornado Air, the leader in premium home comfort products.

Contact: Kiana Padideh, Global Icons, Kiana.padideh@globalicons.com