London (September 23, 2019) – Leading brand licensing agency Global Icons is pleased to announce its appointment as exclusive brand licensing agency for Nokia. The agency will support Nokia Brand Partnerships business to bring meaningful technology experiences to Nokia fans around the world by extending the brand into new consumer categories that enhance people’s connected life.

The worldwide licensing program builds on established global awareness for the Nokia brand and its reputation for quality, great design and reliability. Global Icons will grow the brand into strategic consumer electronics categories, identifying new licensees to create technology products and new Nokia experiences for people everywhere.

David Williams, Managing Director at Global Icons Europe stated, “Global Icons are proud to be working with Nokia on this journey to further extend its successful brand licensing program. Our extensive experience will allow us to bring industry leaders to the table that possess the innovative technology to deliver engaging Nokia branded product experiences that people associate with the brand.”

Vipul Mehrotra, Head of Nokia Brand Partnerships said: ‘’With over 90% brand awareness among consumers globally, Nokia products are synonymous with ease of use, quality and security. By working with Global Icons, we can offer new licensees, in categories beyond mobile phones and tablets, the opportunity to pair their innovation with our brand to reach an established audience of Nokia fans.’’

ABOUT GLOBAL ICONS:

Global Icons is the largest independently owned agency with offices around the world, specializing in the development and extension of corporate brands and trademarks. The agency has attracted world-class clients by consistently developing new and unique product categories through licensing. As a leading internationally renowned agency for over 20+ years, Global Icons provides strategic collaborations connecting premier brands to manufacturers; and providing licensing acquisition services for companies seeking brands to achieve strategic initiatives. Through the right brand extensions and collaborations, the company succeeds in

elevating and amplifying the brand increasing consumer awareness and loyalty along with revenue. Select clients include Emirates, Citroën, HOSTESS® Brands, Fred Segal, Turtle Wax®, Vespa®, Magic Chef®, Kleenex® and Automobili Lamborghini among others. For more information, please visit www.globalicons.com