Milan January 28th 2011 – Giochi Preziosi Group has reported a highly successful TV Series launch in Brazil for its prestigious boys’ property, Gormiti, following the 3rd January debut on TV Globinho.
The series, Gormiti Lords of Nature Return – co-produced by Giochi Preziosi Group and Marathon Media – comprises 26 x 30’ episodes and opened on TV Globinho on 3rd January 2011. Featuring the renowned Invincible Lords of Nature that are popular with boys the world over, first audience figures have been phenomenal; with TV GLOBO reporting ratings averaging 10 and peaking at 11 for the first week’s episodes. This took the show to 1st place in TV audience for TV Globinho!
Graziano Delmaestro, Giochi Preziosi’s licensing director commented: “We are obviously delighted with the ratings that the first episodes have achieved on Globinho TV.   The Gormiti toy brand is already successful in Brazil and it is good to know that little boys will now have the chance to see their toy box heroes on TV whilst following the many adventures that the rich storyline of the property offers.”
Gormiti remains one of the most exciting boys’ properties around for prospective licensees, which has been evident in Brazil with over 200 Gormiti licensed products already in the market. Many key partners are in place including Editorial Abril, with the Gormiti Magazine, Choice Bag for Back to School, ATO and CREDEAL for stationary and Regina Festa for Party Goods.
For more information about further lucrative opportunities available for Gormiti contact Licensing.Gormiti@giochipreziosi.it
Contacts and notes to editors:
GIOCHI PREZIOSI
Alberto Picotti    
+39 02 964751   
picotti@giochipreziosi.it
MEDIA ENQUIRIES: Evolution PR Ltd 
Michele Bates
+44 (0) 1327 701 702 
Michele@evolution-pr.co.uk