Licensing agency, Metrostar, has announced an extension of the partners between baby specialist retailer, JoJo Maman Bebe and Andersen Press, the publishers of Elmer the Patchwork Elephant. This follows successful Elmer apparel collections from JoJo Maman Bebe in 2017 and 2018.
The direct to retail deal encompasses a new apparel collection for children aged 0 to 6 years, which is in development for 2019, Elmer’s 30th anniversary year. It features elements from the new Elmer look books for baby and toddler clothing, alongside JoJo Maman Bebe’s signature Breton stripe. The partners are planning a range of activities in celebration of Elmer’s Birthday which will be announced in due course.
Paul Black of Andersen Press comments :
“We’re absolutely delighted to be working with JoJo Maman Bebe on a third Elmer apparel range. 2019 will be a big year for Elmer so it’s especially thrilling for us that licensees, like JoJo Maman Bebe, are launching new products during this special year when so many 30th Birthday events and activities are planned.”
Mel Brown, Buying Director at JoJo Maman Bebe adds :
“We’re really pleased to be part of the 30th Birthday celebrations for Elmer. We love him and can’t wait to get the party started in our stores!”
JoJo Maman Bebe stock a variety of Elmer licensed products in stores and online, including plush from Rainbow Designs, toys from Milly & Flynn and Vilac, homewares from Petit Jour and Trousselier and greetings cards from Hype. In addition, the new Elmer feature backpack from Little Life will launch in JoJo Maman Bebe in 2019