Greg Battersby has announced the formation of The Battersby Law Group in Westport, CT.   The firm will concentrate on intellectual property and licensing matters.
Since 1995, Battersby has been the General Counsel for LIMA and, in 2009, was inducted into its Licensing Hall of Fame.  He had previously been one of the founding partners in Grimes & Battersby.  Before that, he had been associated with two major New York City IP law firms and was senior counsel at Gulf & Western Industries (now Viacom).    Battersby has a degree in biology/chemistry from Seton Hall University and a law degree from Fordham Law School. 
Battersby is a prolific author, having written more than 36 books on various licensing and IP topics, including the seminal book on the law of merchandising entitled The Law of Merchandise & Character Licensing, which was originally published in 1985 and which is updated annually, License Agreements: Forms and Commentary published by Aspen Publishers and The Basics of Licensing and The Basics of Licensing: Licensee edition, both published by Kent Press for LIMA.  He has served as an executive editor for the Licensing Journal and IP Litigator since the 1980’s, has been a legal columnist for a number of different publications, including Total Licensing, and has written more than 60 articles on various licensing and IP topics.  Battersby has given more than 200 talks on IP and licensing topics before a wide range of attendees and has been qualified as an expert in more than thirty actions on licensing related matters.
Battersby turned a passion for baseball into a business, having invented a computerized video baseball/softball pitching simulator for which he has received 13 U.S. patents and numerous international ones.  In his spare time, he created and now runs a company called ProBatter Sports, (www.probatter.com) which manufactures and sells these simulators to a wide range of customers, including a dozen Major League teams and more than 300 colleges and commercial batting cages.  ProBatter Sports entered the cricket market in 2011 with the first ever cricket bowling simulator which is now used by national teams in England and Australia and at the ICC in Dubai.
Contact:
Greg Battersby
The Battersby Law Group
25 Poplar Plain Road
Westport, CT 06880
(203) 454-9646
gjbattersby@gbiplaw.com
www.gbiplaw.com