New York, New York– Ground Up Footwear, a leading sneaker brand, is thrilled to announce its strategic partnership with Foot Locker Europe, one of the world’s premier athletic footwear and apparel retailers. As part of this exciting collaboration, Ground Up’s sneakers will be made available at select Foot Locker stores across Spain, Netherlands, Germany, France, Italy, the U.K, and Belgium. Ground Up has experienced exponential growth over the past year, expanding its global presence, partnering with renowned entertainment licensees, and captivating customers with innovative designs.

The expansion into Foot Locker Europe signifies a significant milestone for Ground Up Footwear, as the brand continues to make waves in the sneaker industry. This partnership aligns with the shared vision of both companies, focusing on providing stylish, fun, and high-end footwear options to consumers in major cities from Rome, Amsterdam, to London.

The exciting collaboration with Foot Locker Europe not only extends Ground Up Footwear’s distribution network but also revolutionizes the accessibility of stylish and fun kids’ footwear options across multiple European countries. By introducing an entertainment-filled footwear collection, unlike anything seen in European stores, this partnership aims to empower consumers to express themselves through their beloved fandoms. Ground Up Footwear is committed to fostering creativity by bridging the gap between their exceptional footwear and everyone’s favorite brands.

Customers can expect a range of stylish designs and vibrant colorways suitable for various tastes and occasions. Starting off the launch, 13 styles in sizes ranging from toddler to preschool will be available in all stores.

Step into a world of imagination and wonder with Ground Up’s extraordinary collaborations with entertainment powerhouses like Marvel, Disney, and Bluey. The anticipated sneakers showcase an impressive lineup of everyone’s favorite characters, including the iconic Spider-Man, the beloved Mickey Mouse, the lovable Bluey, enchanting Disney Princesses, the mighty Avengers, and an ensemble of other beloved characters. Experience the magic as these best-selling styles bring your favorite characters to life!

Ground Up’s brand mission is to fulfill the need for fun. They provide customers the freedom to express themselves through their favorite fandoms. The company is dedicated to fostering creativity and facilitating collaboration between their footwear and everyone’s favorite brands. Regardless of age, Ground Up is suitable for the entire family. The brand promises to include fashion and fun in your daily life.