New York, NY – Harvest Hill Beverage Company, owner of iconic beverage brands SUNNYD, Juicy Juice and Daily’s Cocktails has engaged New York-based Seltzer Licensing Group to help expand its line of renowned, beloved beverages into new product categories. 

Seltzer Licensing Group will work closely with the teams at SUNNYD, Juicy Juice and Daily’s to secure new licensing partners across multiple categories. Categories include apparel and accessories, health and beauty, snack, frozen novelty, and other food & beverages. 

“The SUNNYD, Juicy Juice and Daily’s brands come with high consumer recognition and loyalty, posing excellent opportunities for licensing. The iconic SUNNYD brand is deeply rooted in pop culture and has a retro appeal to today’s Gen Z-ers. Juicy Juice has been enjoyed by families for more than 40 years and is a highly respected brand trusted by moms. Daily’s, specifically the ready-to-drink alcoholic beverage pouches, has a strong following among adult beverage consumers,” says Nick Manzo, Account Director at Seltzer Licensing Group. “Through our partnership with the Harvest Hill brand teams, we’re excited to build successful licensing programs that will appeal to existing brand fans and capture the attention of a new generation of consumers.” 

SUNNYD, Juicy Juice and Daily’s are all leaders in their categories, boasting impressive retail success. Through ongoing product initiatives, such as limited-edition or seasonal flavors and new innovation platforms, the brands continue to stay top of mind for consumers. 

“We have strong beverage brands with a high degree of consumer trust and loyalty enabling them to extend beyond their core offerings” says Ilene Bergenfeld, chief marketing officer at Harvest Hill Beverage Company. “We are confident and excited that the Seltzer Licensing team’s expertise and experience will result in an all-around successful partnership.” 

For more information on Seltzer Licensing Group, visit SeltzerLicensing.com. To learn more about Harvest Hill’s beverage brands, visit SUNNYD.com, JuicyJuice.com and DailysCocktails.com. 

About Seltzer Licensing Group

Seltzer Licensing Group, www.SeltzerLicensing.com, is a full-service NYC based, global brand licensing agency founded in 1998 focusing on revenue growth for its clients through strategic partnerships. Their services include creation and implementation of licensing strategic plans; acquisition of licenses; evaluation of current licensing programs and brand valuation. Besides their current engagement with Harvest Hill Beverage Company, Seltzer Licensing Group currently represents Airheads Candy, The Scotts Miracle-Gro Company, NBC Television Properties, American Red Cross, Unilever and others.

About Harvest Hill Beverage Company 

Harvest Hill Beverage Company, based in Stamford, CT, is owned by private equity firm Brynwood Partners, and acquired the SUNNYD brand from J.W. Childs in February 2016. Harvest Hill markets some of America’s most beloved beverage brands, including SUNNYD, JUICY JUICE, LITTLE HUG, and DAILY’S Cocktails. SUNNYD products are widely distributed through leading retailers in the U.S., Canada, and Mexico. Juicy Juice is the leading 100 percent kids’ juice brand in the U.S. and its products are available in single-serve and multi-serve formats to the retail and foodservice channels. Daily’s Cocktails is a leading brand of pre-mixed cocktails and mixers offering a variety of flavors and packages, including the top selling frozen pouches. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit SUNNYD.com, JuicyJuice.com and DailysCocktails.com. For more information on Harvest Hill, please visit HarvestHill.com.