After working with WildBrain CPLG Benelux since January 1, 2020, Hasbro is expanding the licensing agency’s rights to include the iconic eOne brands, following the recent integration of Hasbro and eOne.

“We are maximizing our local partnership with WildBrain CPLG Benelux and adding PEPPA PIG, PJ MASKS and RICKY ZOOM,” says Marianne James, Vice President of Hasbro Consumer Products in EMEA. “With WildBrain CPLG’s local retail relationships, we see this region as a strong growth market to deepen our consumer connections across Merchandising, Publishing, Promotions and short-term Location Based Entertainment.”

Brenda Draaisma, Managing Director at WildBrain CPLG Benelux, adds: “The expansion of Hasbro’s brand portfolio with the addition of eOne’s beloved global preschool brands including Peppa Pig, PJ Masks and Ricky Zoom, has added significant firepower to Hasbro’s already impressive offering. We look forward to working across these new brands and we’re confident with their focus on family-oriented storytelling, the properties will drive new growth for licensees and retailers in the Benelux market.”