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Hasbro Consumer Products Expands Licensing Agent WildBrain CPLG’s Representation to Benelux Region image

Hasbro Consumer Products Expands Licensing Agent WildBrain CPLG’s Representation to Benelux Region

Hasbro appointed WildBrain CPLG as its new sub-agent in the Benelux region, expanding the agency’s rights to include The Netherlands, Belgium and Luxembourg. Under the agreement, WildBrain CPLG will represent Hasbro’s merchandise, publishing, promotions and short-term location-based entertainment business across the Benelux and Nordic regions. Hasbro appointed Wildbrain in December to represent the Nordics region.

“Benelux is a region with tremendous potential to develop Consumer Products” says Marianne James, Vice President of Hasbro Consumer Products in EMEA. “We are thrilled to expand WildBrain CPLG’s relationship beyond the Nordics and take some of Hasbro’s most powerful and beloved brands such as NERF, MONOPOLY, PLAY-DOH and MY LITTLE PONY to the next level, unlocking new licensing opportunities with local licensees and retail partners.”

Maarten Weck, Executive Vice President & Managing Director, WildBrain CPLG, adds: “We are delighted to extend our relationship with Hasbro. Benelux is a market with significant growth opportunity for Hasbro’s diverse portfolio of brands, and we are already working closely with the Hasbro team to build a comprehensive consumer products programme in the region.” 

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS as well as premier partner brands. Through its global entertainment studio eOne, as well as its entertainment labels, Allspark Pictures and Allspark Animation, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past eight years. Learn more at, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).

About WildBrain CPLG:  

WildBrain CPLG is one of the world’s leading entertainment, sport and brand licensing agencies, with offices in the UK, Benelux, Nordics, France, Germany, Italy, Spain, Sweden, Poland, Greece & Turkey, Russia, the Middle East, and the US. With more than 40 years of experience in the licensing industry, WildBrain CPLG provides each of its clients with dedicated licensing and marketing industry professionals and a fully integrated product development, legal and accounting service. WildBrain CPLG believe that collaboration is about clarity, openness and trust, and is widely known for its no-nonsense, straightforward approach – Expert Common Sense. Please contact us or visit the WildBrain CPLG website for more information:

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