Led by Award Winning Rally Car Driver Ken Block, Hoonigan is a Leader in New Automotive Culture

 New York, NY August 10, 2021:  Hoonigan, one of the leading automotive lifestyle brands and automotive influencer on YouTube, is proud to announce 3 new licensing partners: Hopkins Manufacturing for automotive accessories, Kustom Yard for select apparel and accessories and Thunder Tiger for remote control vehicles.  All three licenses were secured by The Brand Liaison as exclusive licensing agent for Hoonigan, and its brands Hoonigan, Gymkhana, Climbkhana, and Terrakhana.

Hoonigan is more than just an automotive lifestyle brand – it’s a culture built on making cars fun.  And the numbers speak for themselves— a YouTube empire of over 7.5 million subscribers, nearly 1 billion views, and multiple awards and accolades: including three Emmy Award nominations for their Amazon Prime Original “The Gymkhana Files” – a docu-series about the action film franchise that changed the car scene forever.

“Hoonigan is on the leading edge of sports and automotive culture building digital content that cater to an avid base. And licensing is such a natural brand extension.” explains Hoonigan CEO Jennifer van Dijk. “Licensing provides us the opportunity to offer our fans unique licensed products and build the interactive experience.  We are excited to be working with our new partners to build the Hoonigan licensing program and provide our fans with exciting new products.”

For example, Hopkins Manufacturing will be creating an entire line of automotive accessories across all 6 major company divisions, including seat covers, car mats, sunshades, organizers, mobile accessories, stickers and more, all specially created for the Hoonigan brands. Kustom Yard is developing full collections of Hoonigan branded apparel and accessories featuring the cars and images of the Hoonigan, Gymkhana, Climbkhana, and Terrakhana series while Thunder Tiger, is creating custom remote control vehicles to be priced at $150 and over.

In addition to Hoonigan e-commerce, channels of distribution will include Mass Merchants, Automotive Stores, Sporting Goods, Warehouse Clubs, Farm and Agriculture and Home Improvement channels as well as specialty automotive, c-stores and car wash.

At Hoonigan, the cars are the stars. Each new custom-built vehicle gets its own name and personality, as they quickly become fan favorites. Hoonicorn, Twerkstallion, Napalm Nova, Sh*tcar, ShartKart, ScumBug, and Tri5 by Fire are among the dozens of custom cars currently featured by the Hoonigan drivers.  They represent the masters of the Hooniverse.

“This is one of the coolest properties we’ve ever represented,” states Steven Heller, President of The Brand Liaison. “You are immediately hooked on these heart-racing videos and they have built an entire car culture. You can’t fake this. Ken Block is the real deal. Mad skills!”

Building on the current fan base and consumer products, including automotive inspired streetwear apparel, Hoonigan licensed products will range from apparel, accessories, headwear, and eyewear to toys, collectables, racing sets, video games and experiential licensing.    To learn more about licensing for Hoonigan, Gymkhana and Ken Block, visit The Brand Liaison www.thebrandliaison.com or email: Joy@thebrandliaison.com.

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About Hoonigan:
Hoonigan is much more than a brand. It’s an automotive subculture, fueled on the shared passion of going fast and breaking things… then rebuilding them better than before. The company’s signature brand of vehicular savagery is on full display across their network of YouTube channels, serving daily content to a subscription base numbering in the millions. In addition to daily videos and social media content, Hoonigan has long been the production and marketing outfit behind Ken Block’s award-winning series of viral videos such as Gymkhana, Climbkhana, and Terrakhana. At the heart of it all, however, is a wide-ranging apparel collection that (along with an authentically automotive-obsessed cast of characters) represents the brand’s core ethos: Having fun with cars.

About Ken Block:
Ken Block’s rally career began in 2005. His skill and car control became quickly apparent and Block aptly nabbed Rookie of the Year that season in the Rally America Championship. Since then, Block has also won 25+ national level rallies around the globe, scored points in the WRC, and accumulated five X Games medals… including winning silver on three wheels at X Games in LA in 2012 (behind 9-time WRC champ Sebastien Loeb). In addition to his performance in the car, Block has been a driving force in shedding light on the sport of rally within the United States. His keen branding and marketing acumen, combined with his talents and skills behind the wheel, has also allowed Block to achieve global fame as a rally driver through his wildly successful Gymkhana series of videos. A franchise which has garnered over 600 million views on Youtube alone. Adding Climbkhana and Terrakhana to the franchises of videos in recent years, Block’s media properties continue to bring in new fans.

About The Brand Liaison:
The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs.  For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential.  For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success.  In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent. thebrandliaison.com

FOR MORE INFORMATION CONTACT:
Steven Heller
The Brand Liaison, LLC
Steven@TheBrandLiaison.com
Tel: 855-843-5424