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HSN and The Coca-Cola Company Partner to Create Omni-Channel Retail Experience


— One of the World’s Largest Coca-Cola Merchandise Assortments to Live on —
— HSN Cares to Launch Campaign for Heart Health with Special Diet Coke, The Heart Truth® Partnership in February —

ST. PETERSBURG, FL and ATLANTA, GA (December 6, 2012) – Leading multichannel retailer, HSN announced today it will be partnering with the iconic Coca-Cola Company to create a robust and entertaining year long merchandise, marketing and digital experience that sparks further collaboration with both brands in 2013.
The partnership will intertwine the Coca-Cola brand into HSN’s programming events throughout the year including seasonal celebrations. The partnership will include one of the most extensive online store of Coca-Cola merchandise in the world, a special HSN Cares campaign with Diet Coke and The Heart Truth®, the addition of HSN merchandise to the My Coke Rewards store for Coke fans, as well as engaging programming and unique multiplatform content throughout the year.
“We are very excited about this robust partnership between HSN and The Coca-Cola Company in 2013. True collaborative partnerships inspire our organization, our partners and most importantly our customers,” said Bill Brand, EVP of Programming, Marketing and Business Development. “HSN is dedicated to offering our customers fun, engaging retail opportunities and we look forward to introducing the HSN experience to a new audience and evoking that iconic moment of happiness that embodies the Coca-Cola brand.”
Perfect for anyone on your holiday gift list, the HSN assortment of Coca-Cola branded merchandise will include popular Coca-Cola items as well as never before seen, exclusive products that will excite everyone from the casual enthusiast to the avid collector. The extraordinary collection spans a variety of styles from modern to nostalgic and feature items across all categories including kitchen appliances, home décor, toys, sporting goods, and fashion. When the store is complete on, it will be the largest online Coca-Cola store in the world.
HSN Cares, the philanthropic arm of HSN, will be partnering with Diet Coke on the The Heart Truth® campaign, a national awareness campaign, sponsored by the National Heart, Lung, and Blood Institute (NHLBI), that is embraced by millions of women who share the goal of better heart health. Dedicating the entire month of February to heart health awareness, HSN will create exclusive merchandise where a portion of the proceeds will be donated to the cause. HSN will also support the cause with a 24-Hour dress event featuring specially designed red dresses by HSN’s designers and be a part of the annual Red Dress event during New York Fashion Week.
“Partnering with HSN gives us the opportunity to leverage their innovative digital platforms and engaged customer base to introduce the world of Coca-Cola to a whole new audience,” said Stuart Kronauge, vice president of Coca-Cola Trademark Brands at The Coca-Cola Company. “Fans of our brand will be able to experience it like never before, and we look forward to working with HSN to elevate our brand in new and exciting ways.”
For more information on the debut of Coca-Cola on HSN, please visit or join in the conversation with @HSN on Facebook and Twitter.
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About HSN
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – – is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 35 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit, or follow @HSN on Facebook and Twitter.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at, follow us on Twitter at or check out our blog, Coca-Cola Unbottled, at
Karen Varga-Sinka

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