Leeds, October 2011 — Lisle International Licensing is delighted to announce an agreement with the award winning licensed consumer electronic company, Inspiration Works, that will see a new collection of ZhuZhu Pets® electronic toys and gifts for children in 2012.
Inspiration Works, winner of the licensing awards best licensed written, listening or learning for the past two years, has signed a UK deal to develop a brand new range of ZhuZhu Pets® electronic toys and children’s handheld consoles.
These will add a new dimension to fun for fans of the property. The launch will also complement the master toy brand and other merchandise such as DS games, books and the soon to be released DVD, Quest for Zhu.
Speaking of the deal, Francesca Lisle commented: “We are delighted to have Inspiration Works on board. Their recent success at the licensing awards clearly demonstrates just how well the company takes a character licence and transforms it into an inspirational consumer electronic toy. This is also the perfect new platform for children to experience the brand as the sounds and features are brought to life in a new electronic way.”
Further commenting, Tracey Devine, Inspiration Works’ marketing manager said: “ZhuZhu Pets® will fit perfectly with our 2012 portfolio and is the ideal property for us to translate into the type of children’s electronic products we produce. We believe that our forward development will be highly appealing to lovers of ZhuZhu Pets® whilst also be attracting a new fan base too.
For more information about further licensing opportunities for ZhuZhu Pets® please contact Francesca@lisleintlicensing.com . For media enquiries please contact Michele@evolution-pr.co.uk
About Lisle International:
Established in 2010, Lisle International has the unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency.
The team is responsible for delivering an international licensing programme for one of the hottest toys, ZhuZhu Pets®. Lisle has recently extended its portfolio with another great children’s property, Almost Naked Animals plus the design led, aspirational property, Pampered Girls.
With extensive market and category knowledge in multiple territories, Lisle International offers its licence partners a unique and experienced service, with an internal capacity that manages all strategy development, product approvals, royalty reporting and contracts.
Lisle International’s strategic, innovative approach to brand management and development lends itself to delivering an all round excellent service for its clients and partners.