International Fashion Retailer Colette Announces Exclusive THE SECRET LIFE OF PETS Products
On-Site Activations Highlighted By Collaborative Range and Exclusive Collectibles, colette water-bar Takeover and Special Pet-Tag-Making Event
UNIVERSAL CITY, CA, JULY 12, 2016 — Illumination Entertainment and NBCUniversal Brand Development (NBCUBD) today announced their latest collaboration with chic Parisian retailer, colette, for a special partnership to support Illumination Entertainment and Universal Pictures’ The Secret Life of Pets French release on July 27, 2016.
The co-branded collaboration includes exclusive merchandise featuring the signature colette logo stylistically mixed with the film’s characters. The partnership also features a calendar of key activations to support the franchise, including a press private screening at the Royal Monceau Raffles Paris, which serves to kick off the collection’s launch, a takeover of the colette water-bar for six weeks starting on July 11, 2016, and an in-store pet-tag-making event on July 30.
“colette’s creative outlook and innovative style makes for an ideal partnership to support Illumination Entertainment and Universal Pictures’ debut of The Secret Life of Pets in France,” says Marc Low, SVP, International Consumer Products, NBCUniversal Brand Development. “The capsule collection and event activations will attract consumers who are trend driven and governed by popular culture, serving to further amplify the film’s presence internationally.”
“Debuting a co-branded line alongside acclaimed filmmakers, Illumination Entertainment, Universal Pictures and NBCUniversal Brand Development, is an honor for colette,” says Sarah Andelman, Creative Director. “We look forward to seeing the fans’ reactions to our exclusive, limited-edition line ahead of the film’s highly anticipated release.”
The colette x The Secret Life of Pets capsule collection includes the following:
- colette-Exclusive T-Shirts
Kids SRP: €50.00
Pets SRP: €35.0
Adults SRP: €60.00
Film Characters Max, Gidget, Buddy and Chloe, are featured on the limited edition T-shirts from Fabric Flavours and available for men, women, kids and pets.
- colette-Exlusive iPhone Cases
Available for both the iPhone 6 and 6 Plus, the cases by Casetify include Max or Chloe on a white background print and Gidget or Buddy over a fashion-forward transparent case.
- colette-Exclusive Mugs
The exclusive coffee mugs by Pyramid Posters feature Max, Gidget, Buddy and Chloe, together with the special colette x The Secret Life of Pets paw-logo.
- Special Collectibles
Bonbon Buddies Crispy Choc Tin SRP: €2.00Spin Master Small figurines (Snowball, Mel, Max, Gidget, Duke & Chloe) SRP: €10.00
Spin Master Large figurines (Snowball, Mel, Max & Gidget) SRP: €29.00
Spin Master Small Plush (Snowball, Mel, Max, Gidget & Buddy) SRP: €19.00
Bonbon Buddies Sweets & Surprise egg SRP: €1.50
In addition to the exclusive products being developed by Illumination Entertainment and NBCUniversal Brand Development for colette, the store will also offer licensed products to engage consumers and enhance brand recognition. Among the film-inspired licensed merchandise available are global master toy licensee, Spin Master’s small plush pets and figurines and Bonbon Buddies’ Sweets & Surprise Eggs and Crispy Choc Tin.
The Secret Life of Pets will release in theaters July 8, 2016 in the U.S. and on July 27, 2016 in France.
colette, located along 213 rue Saint-Honoré in Paris. Spanning three levels, customers are invited to encounter the colette experience, which comprises a never ending assortment: new products, new brands are consistently greeted at colette. Exclusivities, pre-releases, limited editions, established designers, new talents and even forgotten labels…
About The Secret Life of Pets
For their fifth fully-animated feature-film collaboration, Illumination Entertainment and Universal Pictures present The Secret Life of Pets, a comedy about the lives our pets lead after we leave for work or school each day.
Comedy superstars Louis C.K., Eric Stonestreet, and Kevin Hart make their animated feature-film debuts in The Secret Life of Pets, which co-stars Jenny Slate, Ellie Kemper, Lake Bell, Dana Carvey, Hannibal Buress, Bobby Moynihan, Steve Coogan, and Albert Brooks. Illumination founder and CEO Chris Meledandri and his longtime collaborator Janet Healy produce the film directed by Chris Renaud (Despicable Me, Despicable Me 2), co-directed by Yarrow Cheney, and written by Cinco Paul & Ken Daurio and Brian Lynch. www.thesecretlifeofpets.com
About Illumination Entertainment
lllumination Entertainment, founded by Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event animated films. Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, is the creator of the hugely successful DESPICABLE ME franchise, which includes MINIONS, the second-highest-grossing animated film of all time as well as DESPICABLE ME 2, an Academy Award nominee for Best Animated Feature of 2013. In all, Illumination’s films, which also include 2011’s HOP and 2012’s Dr. Seuss’ THE LORAX, have grossed more than $3.2 billion in worldwide box-office revenues and feature some of the world’s most renowned talent. Upcoming films include SING, which arrives in theaters in December 2016, starring Matthew McConaughey, Reese Witherspoon, Seth MacFarlane, Scarlett Johansson, John C. Reilly, Taron Egerton and Tori Kelly; DESPICABLE ME 3, starring Steve Carell and Trey Parker which is set for June 2017; and a newly-imagined version of Dr. Seuss’ HOW THE GRINCH STOLE CHRISTMAS, starring Benedict Cumberbatch in the title role of The Grinch, that is set for November 2018. In addition, Minion Rush (750 million downloads) has become one of the world’s most popular apps, and Minion Mayhem attracts huge crowds at Universal Orlando Resort and Universal Studios Hollywood.
About NBCUniversal Brand Development
NBCUniversal Brand Development (NBCUBD) drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, kids and family content, and consumer experiences globally. Along with franchise brand management, NBCUBD includes three lines of business: NBCUniversal Consumer Products, Universal Kids & Family Productions, and NBCUniversal Games and Digital Products. NBCUniversal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation.
NBCUniversal Brand Development