It's Happy Bunny Jumps into Digital with Bare Tree Media

NEW YORK (April 19, 2011) – CopCorp Licensing President Carole Postal today announced a deal with Boston-based Bare Tree Media ( which will help bring cartoonist Jim Benton’s It’s Happy Bunny™, the cute little bunny with the BIG attitude, to social networks and virtual worlds.
Bare Tree Media has been granted the right to create and market It’s Happy Bunny Branded Virtual Goods to be offered for purchase via micro-transactions within social networks and virtual worlds such as Meez ( In the Meez virtual world, a variety of officially licensed It’s Happy Bunny branded virtual goods are now available as premium items for Meez avatars to purchase, wear and use. Bare Tree Media is also working with other social gaming and mobile applications to expand availability of It’s Happy Bunny virtual goods in the coming months.
Bare Tree Media also plans to develop It’s Happy Bunny Mobile Apps (for smart phones and tablets on Apple’s iOS, Google’s Android and Microsoft’s Mobile platforms) and Downloadable Console Content featuring It’s Happy Bunny (e.g., lite downloadable It’s Happy Bunny branded content for console network such as Sony’s PS3, Microsoft’s XB Live, Nintendo Wii as well other platforms).
“Today’s teens and young adults are connected 24/7 through their social networks, games and connected devices” explains Bare Tree Media CEO/Founder Robert Ferrari. “We are excited to reach It’s Happy Bunny fans with our branded digital entertainment.”
About It’s Happy Bunny
It’s Happy Bunny, the cute little bunny with the BIG attitude, is a humorous character brand from cartoonist Jim Benton ( Benton, whom People Magazine has called “the most visible cartoonist in America,” is the creator of a wide array of successful licensed properties including It’s Happy Bunny, Just Jimmy, and The Misters. Benton is also author/artist of several popular illustrated book series including the popular It’s Happy Bunny series for Scholastic.
About Bare Tree Media
Bare Tree Media, a Boston based digital entertainment company, specializes in engaging fans with new and established brands across various digital platforms. The company produces and publishes virtual branded goods, social apps, mobile apps, game console and iTV content based on licensed branded properties across global markets. Bare Tree Media’s digital solutions allow fan-based communities to access and enjoy their favorite branded properties digitally anytime and anywhere. For more information go to Or contact Robert Ferrari, CEO/Founder at
CopCorp Licensing
CopCorp Licensing is global licensing agent for Jim Benton’s It’s Happy Bunny, Just Jimmy, and The Misters. CopCorp Licensing is known as an innovative and strategic licensing agency that specializes in the development of brand, character, art, publishing, and entertainment based licensing opportunities for presentation and packaging to the manufacturer and retailer communities. Led by Carole Postal, Founder and President, this award-winning agency develops, sells, negotiates, markets, and implements complete licensing strategies and programs for major entertainment corporations, artists, art studios, apparel brand names, among others clients.
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For more information about licensing opportunities, please contact:
Carole Postal, President
CopCorp Licensing
(212) 947-5958
Jim Benton
Benton Arts
(248) 644-5875

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