Santa Monica, CA –  Jakks Pacific is readying a new line of branded lifestyle products, including those with Authentic Brands Group’s brands Element, Roxy and Quiksilver on skateboards, helmets and knee pads. The line will be marketed alongside Juicy Couture & Roxy roller skates. 

“This new line in our seasonal division marks a significant step in JAKKS’ strategy to develop products for Millennials and Gen Z expanding into new categories and leveraging additional retail channels,” said Dennis Claussen, SVP Design & Marketing at JAKKS. “We look forward to exploring new opportunities with Authentic as we continue to expand our lifestyle brand portfolio in innovative ways.”

In 2025, JAKKS will expand the line to include branded volleyballs, floaties, beach accessories, and a comprehensive range of new and exciting toys and toy-related products. These new offerings will feature key brand attributes from Roxy, Forever 21, Juicy Couture, Prince and Sports Illustrated.

“We are excited to partner with Jakks and introduce a new line of product offerings to Authentic’s portfolio,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic, owner of Element, Roxy, Quiksilver, Juicy Couture and more. “This partnership represents a unique opportunity to blend Jakks’ innovative design and manufacturing capabilities with Authentic’s robust market presence and brand recognition, expanding our product range and enhancing the value we provide to our customers.”

JAKKS new product lines for Roxy, Quiksilver, Element and Juicy Couture will be available at select retailers including Academy Sports in August 2024.