Jazwares has signed a master licensing agreement becoming Netflix’s first for the “Stranger Things” franchise.

As part of the agreement, Jazwares will launch a robust product line inspired by the show’s beloved characters and themes from the highly anticipated upcoming fifth and final season and its animated series spinoff, which is currently in the works.

The new collection from Jazwares will include action figures, playsets, toy vehicles, costumes, plush toys and pet accessories, providing fans with various ways to engage with the series. Jazwares previously collaborated with Netflix on a “Stranger Things” Squishmallows line.

Since its debut in 2016, “Stranger Things” has remained one of Netflix’s most successful franchises. Its fourth season alone has amassed over 140.7 million views globally, with the brand’s influence extending far beyond the screen, driving nostalgia-fueled product collaborations and live experiences. .

“After our Squishmallows x ‘Stranger Things’ collection launched with massive fanfare, we knew we wanted to continue working with Netflix and raise our collaboration to the next level,” says Judd Karofsky, executive vice president, Jazwares. “Knowing how influential and passionate the Stranger Things fandom is, we’re ready to team up with Netflix to bring fans a full line of products that will allow them to engage with the franchise like never before with authentically detailed figures, playsets, costumes and more. As we all eagerly await the show’s final season and the brand-new animated series, we know fans are going to love our exceptional lineup.”