J!NX Shoots For The Stars With Peanuts
San Diego, CA — Peanuts has appointed J!NX to develop a line of plush and figures celebrating their two shows “Snoopy in Space”, now streaming on Apple TV+, as well as “The Snoopy Show”, premiering February 5, 2021 on Apple TV+. Brokered by Mix Licensing Group, J!NX will be launching a plush program followed by non-articulated figures, statues, hangers, and collectible miniature figures in Fall 2021.
The “Snoopy in Space” collection will celebrate the decades long relationship between Peanuts and NASA, incorporating fascinating facts about space in the packaging, as well as a modern twist that fans haven’t seen before, including a Nebulous Snoopy as well as Charlie Brown in his NASA Astronaut Suit. J!NX’s figures and statues will capture key moments, such as best friends Snoopy and Woodstock hugging while floating in space, as well as Snoopy teeing up for a round of lunar golf. The stylized miniature figures will be sold as collectible sets, and as blind bags that will drop in waves featuring new art variations and secondary characters. J!nx will also develop exclusive and limited-edition chase figures to create demand.
“As a lifelong Peanuts fan, I couldn’t be more thrilled to be working on such a beloved IP while simultaneously introducing children to the wonders of space exploration through their trusted pals Snoopy, Charlie Brown, and the rest of the Peanuts gang,” remarks Brennan Vanorstran, Licensing Manager at J!NX.
On the heels of the “Snoopy in Space” toy line launch, Jinx will also be developing a collectible line of plush and figures based on “The Snoopy Show”, planned to rollout in 2022. Both collections will be available in North America, EMEA, and Australia & New Zealand.
“It is wonderful to work with such big Peanuts enthusiasts who will bring a new perspective to a toy line fueled by their own Peanuts fandom. The collection will bring to life an exciting, fresh interpretation of these evergreen characters made accessible to a new generation of viewers through Apple TV+,” says Lindsay Martinez, Senior Vice President, North American Licensing and Partnerships at Peanuts Worldwide.
“Snoopy in Space” and “The Snoopy Show” are Apple TV+ original series from Peanuts and WildBrain.
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
J!NX was built upon a passion for all things gaming and geeky. Since 1999, our mission has been to create products that enable our customers to celebrate their fandoms. While our roots are firmly planted in video game culture, our product offerings have grown to include movies, television, videos, streaming and music. J!NX now ideates, manufactures and distributes a cross-category portfolio ranging from tees and custom apparel to vinyl toys, action figures, plush characters, collectibles, backpack hangers and blind bag miniatures. The J!NX office contains an abundance of passionate nerds and is located in sunny San Diego, CA.