Joe DiMaggio, LLC Inks Deal with Steiner Sports
(March 11, 2013 – New York, NY) Steiner Sports, a leader in sports collectibles and autographed sports memorabilia, will create products that celebrate a Joe DiMaggio, a timeless sports celebrity responsible for the most famous and unbroken record in all of sports: the 56-game hitting streak. Other licensees include VF Licensed Sports Group, The Topps Company, Inc., Panini America and AriZona Beverages.
Joe DiMaggio® symbolizes the potential for greatness that we all yearn to see in ourselves and the promise of the American dream — in America, a young Italian from a poor fisherman’s family can become one of the most accomplished, admired, and respected ballplayers of all time—and a true American icon.
Joe DiMaggio, LLC is building a CPG business celebrating and rekindling the magic of the Joe DiMaggio legend with a hybrid approach: The launch of new market categories, innovative products as well as select memorabilia to drive and expand the Joe DiMaggio ‘movement’. In September 2012, AriZona Beverages launched “Joltin’ Joe” DiMaggio, a new category for the ready-to-drink coffee market. AriZona’s first“Joltin’ Joe” coffee product is a lightly carbonated coffee and energy drink that has a fresh, new taste.
About Joe DiMaggio, LLC
Joe DiMaggio, LLC has the exclusive intellectual property licensing rights to Joe DiMaggio. It is building, growing and managing the Joe DiMaggio brand through a social movement, licensing/strategic partnerships and enduring products that extend from the brand’s DNA: the quintessential American icon and legendary athlete who inspired our nation and reaffirms what it means to be an American and what America is.
About the Joe DiMaggio ‘movement’
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About Steiner Sports
Steiner Sports is a New Rochelle, New York-based company specializing in collectibles, Player Relationships, Vintage Procurement, Corporate Marketing and connecting fans to their heroes. Steiner offers sports fans the opportunity to celebrate the sports stars of yesterday and today via sports collectibles – including autographed photos, balls, sticks, bats, etc., as well as game-used memorabilia – and once-in-lifetime public and private events (www.steinersports.com). Among the athletes and coaches who have exclusive collectibles deals with Steiner Sports are former Super Bowl MVP’s Eli Manning and Peyton Manning; three-time Stanley Cup winner Martin Brodeur; hockey Hall of Famer and Rangers Stanley Cup champion Mark Messier, and five-time Yankees World Series champions Mariano Rivera and captain Derek Jeter.