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JoyPixels Inside Licensing

JoyPixels Adds New Agents


Digital icons developer JoyPixels (formerly known as EmojiOne) has revamped its roster of licensing agents.

Nimbus Nine Consulting is replacing Art Ask Agency in the UK, while Ypsilon Licensing picks up the business in Spain and Portugal. NLC will handle licensing in the Nordics and Benelux, while WP Brands (Australia, New Zealand), Active Merchandising (Germany, Austria, Switzerland) and Pink Tank (Southeast Asia) also are now representing the brand.

The company also is seeking agents for Latin America and North America, says David Born, whose firm, Born Licensing, took over last August as master agent.

EmojiOne, which was founded in 2014, has rebranded its business as JoyPixels, a name it launched in 2017 as the “JoyPixels By EmojiOne” consumer brand for non-digital consumer products.


Born Licensing, David Born, Director,

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