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JRL and NHRA Partner with Holland Bar Stool for Home Décor image

JRL and NHRA Partner with Holland Bar Stool for Home Décor

Deerfield, IL  — The National Hot Rod Association (NHRA) has partnered with Holland Bar Stool for a collection of home décor bar stools, tables, neon wall clocks, and more.  The licensing partnership was secured by JRL Group, NHRA’s licensing agency.

Despite its name, Holland Bar Stool is not just a bar stool company. What started out as just a few styles of wooden stools almost 25 years ago has become a full line of home seating and home décor/rec room products—besides tables and stools, Holland offer clocks, mirrors, canvas art, grill, tire, tv and pool table covers. The ability to customize all products to fit each customer’s needs has been a trademark of HBS since the beginning, and even through its growth, Holland has stayed true to its commitment to quality and service.

The new NHRA collection can be purchased via Holland’s website. Fans can save 10% on all NHRA product by using the promo code NHRA10 at checkout.

The NHRA is the world’s largest motorsports sanctioning body. Since its inception in 1951, the NHRA has been the preeminent force in the world of drag racing and hot rodding. The NHRA fields race cars with over 11,000 horsepower that reach extreme speeds of over 330 mph in just under four seconds! 2021 will mark the 70th anniversary of NHRA. 

The NHRA Licensing Program continues to expand focusing on lifestyle products such as apparel and accessories, home décor, as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products. 

About NHRA

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and E3 Spark NHRA Plugs Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. NHRA’s Youth and Education Services (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on FacebookYouTube and Twitter.

About JRL Group, Inc.

Founded in 1999, JRL Group has been connecting brands with consumers through innovative strategic partnerships. JRL Group is a full-service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. JRL Group has successfully extended brands globally and handles all aspects of client licensing programs including strategic planning, contract negotiations, product development, royalty management, and overall program management. JRL Group represents a broad range of clients in automotive, electronics, food, hardware, housewares, publishing, and sports. JRL Group is headquartered in Deerfield, Illinois. www.jrlgroup.com. 

About Holland Bar Stool

With over 25 years of experience in the furniture industry, Holland Bar Stool Co. was founded on the principles of fine quality, craftsmanship, and service. As an industry leading manufacturer of upscale, commercial quality bar stools, tables, and chairs, Holland Bar Stool uses the finest high-quality plating grade steel and hardwood to produce their products. Over the past few years, HBS has obtained licenses for over 125 colleges and universities, The NHL, all branches of the US Military, Indian Motorcycle, and others. For more information, visit their website and Facebook pages.

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