Chicago, IL —  JRL Group announced it is expanding the licensing program for the legendary, Billy Goat Tavern & Grill.  The agency tapped Chicagoland’s very own Miskatonic Brewing for a line of Billy Goat Beer.  The beer is available at retail, as well as at Billy Goat restaurants throughout Chicagoland.  JRL Group, Inc., is the exclusive brand licensing agency for Billy Goat Tavern & Grill, a long celebrated, world-renowned brand.

“Creating a line of beers under the Billy Goat Tavern & Grill brand is the definition of a seamless extension,” said Andrew Lieb, President of JRL Group, Inc. “Miskatonic Brewing understands the reputation of the culturally-iconic Billy Goat brand, and is both committed and equipped to uphold that reputation through exceptional taste and quality of their Billy Goat IPA and Pilsner,” Lieb added.

The Billy Goat Tavern & Grill, home of the Cheezborger! Cheezborger! Cheezborger!™, began bringing the Billy Goat experience to grocers with its world famous burgers in April of 2017.  Now, those who can’t get to the restaurants as often as they’d like, can crack open a Billy Goat IPA and Pilsner beer and grill up a Billy Goat style burger at home!

The special recipe IPA and Pilsner Billy Goat beers were created by the team at Miskatonic Brewing, lead by the brewery’s co-founder, Josh Mowry.  “We are excited to have partnered with this Chicago legend!  We’ve created two outstanding beers that can be enjoyed on their own or alongside a delicious burger,“ Mowry said.  At 7% ABV (alcohol by volume), Miskatonic describes the IPA as hoppy and delicious. The 5.3% ABV Pilsner is referred to by its brewers as crisp and refreshing.  The IPA and Pilsner styles are brewed at Miskatonic’s Brewery in Darien, Illinois.  Both styles are served alongside “No Fries, Cheeps!”™ on tap or in cans at Billy Goat Tavern & Grill locations, and are also available at Pete’s Fresh Market, Woodman’s Food Market, and other independent retailers throughout Illinois.

Billy Goat Tavern & Grill frozen burgers are available at Walmart, Mariano’s, Pete’s Fresh Market and other local grocers. 

About JRL Group

Founded in 1999, JRL Group connects brands with consumers through innovative strategic partnerships.  JRL Group is a full-service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. JRL Group has successfully extended brands globally and handles all aspects of client licensing programs including strategic planning, contract negotiations, product development, royalty management, and overall program management. JRL Group represents a broad range of clients in automotive, electronics, food, hardware, housewares, publishing, and sports. JRL Group is headquartered in Deerfield, Illinois. For more information visit, www.jrlgroup.com. 

About Billy Goat Tavern

Home of the Original Chicago Burger, The World Famous Billy Goat Tavern has been serving up its “Cheezborgers!” to Chicagoans and visiting patrons since 1934.  Billy Goat restaurants have been spotlighted in numerous newspaper columns, and featured on countless radio, and television shows.  From the famous Billy Goat Curse to the inspiration behind the SNL “Cheezborger!” skit, the Billy Goat Tavern restaurants have become Chicago Landmarks and World Famous destinations. The legendary hot spots have won numerous awards, including:  Best Chicago Tavern, Best Local Tradition and Best Burger. The Billy Goat has eight locations in the Chicagoland area and Washington, DC, with plans for expansion to other cities. For more information visit, www.billygoattavern.com 

About Miskatonic Brewing

Miskatonic Brewing Company is a craft brewery just outside the city of Chicago in Darien, Illinois. Miskatonic has been brewing a variety of ales and lagers for Chicagoland since 2015. For more information visit, https://www.miskatonicbrewing.com/

For More Information, Contact:

Andrew Lieb

JRL Group

847-291-7080

Ellen Resnick

JRL Group

312-320-3940