Kidz Toyz and Billboard a Musical Combination
New York, NY, December 10, 2018 – Kidz Toyz, a leading innovator in children’s toys, is pleased to announce a new license agreement for the U.S. and Canada with the Billboard® brand for a full line of musical instruments. Kidz Toyz will embrace the heritage of the Billboard brand that parents and consumers have listened to and enjoyed across multiple generations. Every musical talent knows how prestigious being on the Billboard charts is and now we can introduce younger consumers to this 125 year old brand where they can jam and be part of this iconic legacy.
Featuring colorful designs and a contemporary designed logo created by Kidz Toyz the Billboard brand will enter the toy aisle Spring 2019 with a full product line ranging from toy music mixers, guitars, drum-sets, and keyboards. This fun and functional product will encourage children to band together and create a creative element to indoor role play. “We are thrilled to team up with the Billboard brand as it will be a fresh addition to our current product line with its strong consumer awareness and strong roots in the music industry at retail,” says Ken Lewis, C.E.O. Kidz Toyz.
“We are thrilled to be extending the Billboard brand into musical toys. We’re hoping this collection will foster an early love of music and inspire the next generation of artists.” said Kelly Del Sordi, Licensing Director for Billboard. “Kidz Toyz have been wonderful and enthusiastic partners and we are pleased to be partnering with them on this exciting category launch.” Universal Branding and Media, an independent licensing agency, brokered this partnership on behalf of Kidz Toyz and is extremely excited to see the company add such a strong brand to one of its top product categories.
“We’re delighted to have worked with Kidz Toyz to facilitate this agreement with Billboard. Kidz Toyz has such a rich history in creating iconic toys for children, and it’s their commitment to innovation that allows us to partner them with some of the leading brands in the market today,” says Heidi Schwartz, VP Business Development, Universal Branding & Media.