Los Angeles, CA –  Wholesale distributor Kole Imports acquired the Craig consumer electronics brand from Craig Electronics.

For more than six decades, Craig has been a recognized name in affordable consumer electronics, offering a broad range of products including audio systems, home electronics, portable entertainment devices, clock radios, televisions, and consumer accessories. The acquisition strengthens Kole Imports’ growing portfolio of consumer brands and positions the company to expand Craig’s distribution, product development, and retail presence across multiple retail channels.

“We are excited to welcome Craig® into the Kole Imports family,” said Rob Kole, Chief Executive Officer of Kole Imports. “Craig® has a long history of delivering value and reliability to consumers. We see significant opportunities to build on that legacy while introducing new products and expanding the brand’s reach with retailers world-wide.”

“We are proud of what the Craig team has accomplished over the years,” said Michael Newman, Chief Executive Officer of Craig Electronics. “Kole Imports is an excellent steward for the next chapter of the brand’s evolution, and we are confident Craig® will continue to thrive under their leadership.”

Kole Imports plans to introduce an expanded Craig product lineup beginning in 2027, with a continued focus on value-driven innovation, heritage product categories, and broad retail distribution.