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Leading Fashion brand Grazia, Taps Brandgenuity to Style UK Licensing Programme

08-05-2019

Extensions will bring Italian elegance and the freshest trends to fashion and beauty lovers

London, England – August 5th, 2019 – Leading Italian fashion magazine, Grazia, have announced they have selected global brand licensing agency Brandgenuity to build a UK licensing program that extends the brand’s signature Italian style and elegance into multiple product categories. Launched in 1938, Grazia combines a strong heritage with a fresh and contemporary approach.

Brave, bold and innovative, Grazia is the trusted authority on Italian fashion, trend, design and lifestyle. It is the only Italian magazine with 20 international editions and a strong presence and awareness in all continents. The magazine represents a community of stylish, witty, thoughtful, ambitious women around the world, passionate about their individual style. With both expert print and digital content, and 15 million followers worldwide across social media, women everywhere are accessing Grazia, and using it as their hub for fashion and beauty related inspiration on an ongoing basis.

Brandgenuity is seeking to expand the quality and elegance of the Grazia brand into licensed products and services, and is exploring opportunities in areas including apparel and accessories, cosmetics, beauty, fragrances, home collections, stationery and branded experiences, targeted to women, ages 25 – 45.

“We are thrilled that Grazia have selected us,” says Teri Niadna, MD of Brandgenuity Europe. “Women want to feel empowered, confident and on trend, and we believe that Grazia’s style authority across categories, combined with its distinctive Italian panache, will make it an enticing brand.”

About Grazia

Grazia is the leading 100% Italian fashion brand, a point of reference in the fashion and luxury industry for over 80 years. Present in all five continents with 20 international editions worldwide, Grazia launched in the UK in 2005 and is published by H. Bauer Publishing Ltd. It launched as the country’s first glossy weekly, and its unique formula, which combines news with fashion and style, has made it extremely popular with an ABC1 audience.

The global multi-channel system of the Grazia International Network reaches a worldwide community of 15 million readers every month, with a monthly circulation of more than 10 million copies and 35 million unique users on digital and over 15 million followers on social media.

About Brandgenuity

Brandgenuity is a leading global independent brand licensing agency headquartered in New York, with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include BMW, Church & Dwight (ARM & HAMMER), University of Oxford, White Castle, Edgewell (Edge, Banana Boat, Hawaiian Tropic, Playtex), Carmen Sandiego, MGM Studios (The Addams Family, Rocky, Pink Panther), PUR, ABI (Budweiser, Corona), NFLPA, Mrs. Fields, and others. For more information, contact info@brandgenuity.com.

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    Translation provided by Google Translate, please pardon any shortcomings