Marietta, GA – June 1, 2012 – Lemur Licensing, a full-service-licensing agency that specializes in trademark and brand licensing, announced today that it has entered into a licensing representative agreement with Ferrellgas, L.P., to represent the Blue Rhino® trademark for consumer product licensing. Blue Rhino is the leading name in propane tank exchange. The brand is available at 45,000 retail stores in 50 states and Puerto Rico.
The Ferrellgas, L.P.-owned trademarks that will be available to license are Blue Rhino® and the Blue Rhino character. In 1994, Blue Rhino – named for the color of a propane flame and the endangered animal – launched America’s first branded tank exchange program.
Today, Blue Rhino is more than propane, with a full line of products at the heart of outdoor living. This includes propane tanks, grills, camp stoves and patio heaters. “Blue Rhino has widespread distribution, strong brand recognition and appeal and is known for helping to make backyard experiences possible. The strength of the brand across a number of product categories naturally leads us to pursue a licensing program,” says Chris Hartley, Vice President of Marketing, Blue Rhino.
“We look forward to launching the search for select Blue Rhino licensing partners in the categories of outdoor cooking, backyard entertaining, and camping at the Licensing Expo in Las Vegas June 12-14,” adds John Merrick, President of Lemur Licensing. The Lemur Licensing booth number is 7129.
About Blue Rhino®
In 1994, Blue Rhino – named for the color of a propane flame and the endangered animal – launched America’s first branded propane tank exchange service. Today, Blue Rhino is more than propane, with a full line of products at the heart of outdoor living. This includes grills, heaters, fire pits, mosquito traps, charcoal, and more sold under brands such as Endless Summer®, UniFlame®, SkeeterVac®, and Lokkii®. Blue Rhino’s leading propane exchange brand is available at more than 45,000 retail stores in 50 states and Puerto Rico and is based in Winston-Salem, N.C. For more information, visit www.BlueRhino.com.
About Lemur Licensing
Lemur Licensing is a full service licensing agency and consulting firm based in Marietta, GA. In addition to United Way, Lemur Licensing represents Briggs & Stratton, Busted Knuckle Garage, National 4-H Council, Peace & Victory Logo, See Rock City, Snapper and United Way among others. For additional information about Lemur Licensing, please visit: lemurlicensing.co
Contact:
John Merrick
Lemur Licensing Inc.
770-794-1111
john_merrick@lemurlicensing.com
Chris Hartley
Blue Rhino
336-659-6937
chartley@bluerhino.com