Ottobeuren Germany, October 27, 2021 – Winners of the annual Licensing International Germany Awards, recognizing high achievement in the licensing business, nominated and voted on by the members of the German chapter of Licensing International, were announced today during an online ceremony.

At the same event, the Lifetime Achievement Award was presented to Marlies Rasl, Managing Director at The Brand Residence GmbH and a true force of the industry, and a pair of young achievers relatively new to the licensing business were recognized as the industry’s 2021 Rising Stars. They are Nora Nölkenhöhner of Haribo and Luise Ertl of  Seven.One Licensing.

“As much as we have an obligation to do everything we can to keep everyone safe, we also have a much more fun obligation to recognize and celebrate Germany’s Licensing Industry’s best of the best,“ said Peter Hollo for Licensing International, “The big Awards Party will return in 2022!”

For the first time in Germany, the 2021 Special Award for Sustainability in Licensing was presented. “This one honors a great company that has been very active in licensing for the environment and sustainability even when that was not yet the benchmark,“ said Hollo.

The awards video is available here.

The winners of the Licensing International Germany Awards 2021:

Licensor/Licensing Agency of the Year 2021:
SUPER RTL

Licensee of the Year 2021:
Blue Ocean Entertainment
EMP

Entertainment Brand of the Year 2021:
The Mouse
Miraculous – Tales of Ladybug and Cat Noir

Licensed Product of the Year 2021:
Mouse birthday cake at Coppenrath and Wiese
Shoe collection Miraculous at Deichmann

Licensed Promotion of the Year 2021:
Original Schmidt games, with your favorite heroes in the McDonald’s Happy Meal, CREATA (Germany) GmbH

Retailer of the Year 2021:
ROFU Kinderland

Sports Brand of the Year 2021:
Adidas

Digital Brand of the Year 2021:
Chefclub

Corporate/Lifestyle/Celebrity Brand of the Year 2021:
Peanuts Worldwide LLC

Newcomer of the Year 2021:
The World of ZAG-Kids and Family Media Company

Licensing Industry Award 2021:
Blue Ocean Entertainment

Lifetime Achievement Award 2021:
Marlies Rasl, TBR – The Brand Residence

Special Award Sustainability in Licensing 2021
Studio 100 Media for NABU Maya the Bee