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Libertas Brands Announces Agency Representations for the Fuggler Brand Across the Globe image

Libertas Brands Announces Agency Representations for the Fuggler Brand Across the Globe

Ahead of Licensing Expo 2024, Libertas Brands, which has all rights exclusively to the Fuggler brand from Spin Master, Inc. has appointed agent representation across the globe to assist in building the Fuggler franchise around the world and deliver new and exciting products to Fuggler fans everywhere across multiple merchandising categories!

Retail Monster is the exclusive agent for North America; Haven Global is the exclusive agent for Australia & New Zealand; Creative Minds is the exclusive master agent for Japan; FIR Ventures is the exclusive master agent for Greater China, Hong Kong, Macao & Taiwan and Wildbrain-CPLG is the exclusive master agent for all other markets across the globe. Libertas Brands will continue to represent the brand across the UK & Ireland

“We are delighted to have appointed world-class agents across the globe as we head into Licensing Expo 2024, at a point where the Fuggler brand is building significant momentum with sell-out sales on our core plush business and new content launching weekly across all social platforms”, said Mark Kingston, CEO & Co-Founder Libertas Brands.

“We are excited to work with Libertas Brands and the Fuggler Brand,” says Michael Connolly, CEO of Retail Monster. “As Mark and team strategically build on the success of the toy range, introduce original short-form content, and engage fans in new and innovative ways, we’re looking forward to supporting the franchise’s expansion into new categories. “

Maarten Weck, EVP Global Partnerships & Licensing, WildBrain, said: “Fuggler is a hugely unique brand with significant opportunities for creative and ‘out-of-the-box’ consumer products extensions. We’re excited to partner with Libertas Brands to help ‘unleash the mayhem’ around the world.”

“We are excited to be a part of the FUGGLER brand licensing. Toy sales have been amazing in Japan and we’ve witnessing many of the FUGGs unleashed in our country. We look forward to building FUGGLER into a unique “brand” with our Creative experience, ideas and mind”, said Ikuko Kogiso, President Creative Minds LLC.

Tom Punch, Managing Director says “We love what Libertas Brands are doing with the brand. It’s really unique program, lots of fun, and the toy sales in Australia are incredible. We’re having fun building out the program to support our big retailers and are expecting a fantastic 2025 with Fuggler!”

“Fuggler is well loved by our team and our consumers. We are excited to work with the Libertas Brands team on this unique brand that is full of excitements and surprises. Fuggler brand is serving beyond toys collectors; we have witnessed strong growth in multi levels of customer base. Our team is ready to take Fuggler to new heights with more categories and expansions to engage with our fans” said Mark Tse, VP Licensing FIR Ventures.

About Libertas Brands
Libertas Brands is a new dynamic IP management & consultancy company committed to creating high-quality and innovative content, products & experiences that enhance the lives of consumers & fans around the world. Libertas Brands is in the process of building a portfolio of brands that cater to a wide range of consumer demographics. Libertas Brands is dedicated to delivering exceptional value and experiences.

About Fuggler
Fuggler is a quirky and imaginative brand known for its one-of-a-kind stuffed creatures that capture the hearts and imaginations of people of all ages. With a commitment to bringing smiles and laughter to its customers, Fuggler continues to delight with its irreverent sense of humour and eccentric wacky creations.

About Haven Global
Haven Global is an internationally recognized multi-award winning Australian based licensing agency established over 27 years. Haven Global represents blue chip licensors including Nickelodeon, Sanrio, Sesame Workshop, Paramount, The Pokémon Company and more for the Australian and New Zealand market, as well as representing global rights for The Wiggles.

About Retail Monster
Launched by an executive team that brings over 70 years of retail, buying, sales, marketing, finance, and licensing experience to its clients, Retail Monster LLC ( utilizes its relationships with best-in-class manufacturers and retailers to deliver strategic licensed programs to shelf. Established in March 2016, Retail Monster operates office locations out of Los Angeles; New York; Orlando; Bentonville, AR; Minneapolis, MN; and London, United Kingdom.

About Creative Minds
Creative Minds LLC., is an business development, consulting, licensing and international co-production company with over 7 years of managing smooth, flawless and easy to understand communication and business activation between Japan and international regions. Creative Minds speaks and thinks in both of the culture it bridges, sprinkling with over 20 years of experience in the international program, product and promotional licensing to find the best opportunity and process for creating a successful project.

About FIR Ventures
Fir Ventures is specialized in managing global IPs in Greater China region to offer 360 monetization model in content management, marketing, offline activation, licensing and product innovation. The executive team has over 20 years of experience in Greater China, United States, and Asia markets, with offices in Mainland China, Hong Kong, Korea and Singapore.

About Wildbrain-CPLG
WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. Our ASPIRE division offers expert Corporate & Lifestyle brand representation and management. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information:

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