License Part of Deal as Rubbermaid Sells Storage Business
United Solutions buys the Rubbermaid storage tote business from Newell Brands in a deal that includes a five-year license to use the Rubbermaid name. Rubbermaid storage products generated about $70 million in annual sales, says Newell. The pact comes as Newell positions other brands such as Pine Mountain and Diamond for sale as part of a restructuring. Rubbermaid is United Solutions’ first licensed brand, adding to a portfolio that includes Rough and Rugged trash cans, stack bins and pails.
