Speaking to the dual roles that licensing can play within a product category, Amazon’s annual Top 100 Toys list is liberally peppered with toys that carry licenses, as well as those that themselves serve as the basis for licensing programs of their own.

Seven of the top 100 are from Lego, and four of those build on licensed properties – one each for Jurassic World and Star Wars, and a pair linked to Harry Potter. (In addition to the two Lego sets, the Harry Potter license is featured on a special edition of Trivial Pursuits from USAopoly.)

Licenses are being used to attract kids and parents to products in the trending STEM area — Kano’s Harry Potter Coding Kit, littleBits’ Avengers Hero Inventor Kit, and the Lego Gadgets Activity Set from the Klutz division of Scholastic.

Multiple Disney-licensed products on the list include one – a Disney Princess Dress Up Trunk – that’s listed as one of a handful of Amazon exclusives on the list.

There’s also a healthy representation of popular toy brands and properties that are widely licensed out for other merchandise categories. Those include MGA’s L.O.L. Surprise; WowWee’s Fingerlings; Mattel’s Barbie and Hot Wheels; Spin Master’s Hatchimals, and Hasbro’s Nerf and Polly Pocket.

The Top 100 list represents Amazon’s expectation of what will be the hottest toys for the season both from Amazon itself and also through its Amazon Marketplace.