The Licensing U agenda for the 2021 Licensing Expo Virtual digital event is designed for all attendees wanting to expand their expertise

Licensing Expo Virtual, in partnership with industry trade association Licensing International, announces the first wave of speakers confirmed as part of Licensing U program offered at the event’s 2021 edition taking place August 24-26 in a virtual format. Celebrating 40 years of connecting IP owners with retailers, manufacturers, and licensees, Licensing Expo Virtual will feature the most robust educational agenda to date strategically designed to fuel the $292.8 billion global licensing industry.

Licensing U is a Licensing Expo staple produced by Licensing International. This year’s educational offering will span three tracks offering everything from the basics of licensing to insight into the topics and trends impacting the brand licensing universe. Topics range from the ‘Basics of International Licensing’ and ‘What You Need to Know about Royalty Rates’, to ‘What Makes a Good Collaboration? ’.

Licensing U is made up of three content tracks:

• Basics of Licensing: Designed for licensing newcomers and those interested in learning more about the industry.
  • Basics of Licensing
  • Basics of Licensing Law
  • Basics of International Licensing
  • What You Need to Know about Royalty Rates
  • Working with Agents and Consultants
  • Developing a Retail Plan
  • Building a Compelling Brand Guide
• Spotlights: Licensing professionals are invited to take a deeper dive into key industry segments with Licensing U’s Spotlights.
  • Spotlight on Art Licensing
  • Spotlight on Location-Based Licensing
  • Spotlight on Sports Licensing
  • Spotlight on Corporate Brand Licensing
  • Spotlight on Entertainment Licensing
  • Spotlight on Fashion/Lifestyle Licensing
• Tactics and Strategies: Aimed at the more seasoned licensing professionals, Licensing U’s “Tactics to Strategies” track offers more advanced sessions and will tackle some of the latest topics and trends impacting today’s licensing industry.
  • What Makes a Good Collaboration?
  • The Future of NFTs
  • Sustainability Strategies
  • Why Diversity & Inclusion Makes Good Business Sense
  • Confronting Supply Chain Challenges

The Licensing U sessions will be led by brand licensing executives from Seltzer Licensing, Ferdinand IP Law Group, Pacific Licensing Services, Brandgenuity, Retail Monster, FanGirl Consulting and Brand Management, Jewel Branding, Licensing International, Sesame Workshop, The Battersby Group and more.

“We are so excited to share our Licensing U content, which – thanks to our partners at Licensing International – features an outstanding line up of speakers and topics with something for everyone,” said Anna Knight, Vice President of Licensing, Informa Markets.

Maura Regan, President, Licensing International, said; “With nearly 20 sessions available, Licensing U brings Licensing Expo Virtual attendees everything they need to know about the $292bn licensing industry. Our strong line up of speakers and diverse range of topics has been designed to ensure all attendees leave connected and engaged with the information they need to move their businesses forward.”

Attendees can secure their Licensing U Pass by registering for Licensing Expo Virtual and adding the pass at check-out. Licensing International members benefit from an additional 10% discount.

Register for Licensing U now at Licensing Expo Virtual.