Paris – The nominees and winners of the Licensing International France Awards were revealed today in a preview ceremony before the licensing community gathered for the occasion, closing the France Licensing Day & Licensing International Awards.

During the ceremony hosted by Carla Girod, Florence Ayem and Laurent Taieb, the two co-presidents of Licensing International France, presented the 49 nominated entries and five Rising Stars. The YPN (Young Professionals Network) committee honored Iris Malivoir of Bandai Namco Entertainment Europe as the winner of the Rising Star category in French licensing.

In total, for this 8th edition of the Awards, 138 entries were submitted across 17 categories. The jury was composed of 11 professionals representing all sectors of the licensing industry.

Below are the nominees and winners across the 17 categories recognized for the year 2025:

Corporate Social & Environmental Responsibility Initiatives

👉 Molang and Marine LB in their ‘Bulle’! – Millimages

👉 Mont Saint-Michel x Bioviva – Établissement Public du Mont Saint-Michel

👉 80 Years of ELLE – Elle International

Winner – Corporate Social & Environmental Responsibility Initiatives:

80 Years of ELLE – Elle International

Promotions or Events

👉 Stranger Things 5 at Burger King – Netflix

👉 Fort Boyard at Intermarché – France TV Distribution / Adventure Line Production

👉 Oasis x One Piece – Toei Animation Europe

👉 Koh-Lanta at Deliveroo – TF1 Licensing

Winner – Promotions or Events:

Oasis x One Piece – Toei Animation Europe

Retail Operations 

👉 Barbie x Demeliss at Boulanger – Mattel

👉 Superman at Décathlon – Warner Bros. Discovery

👉 Stranger Things at Galeries Lafayette Champs-Élysées – Netflix

Winner – Retail Operations:

Barbie x Demeliss at Boulanger – Mattel

Experiential Activations

👉 Le Petit Prince – The Immersive Odyssey with Culturespaces – LPP Groupe

👉 Loups-Garous at Lookéa Clubs – Asmodée

👉 Harry Potter Tour at Klépierre Centres – Warner Bros. Discovery

Winner – Experiential Activations:

Loups-Garous at Lookéa Clubs – Asmodée

Hardlines Products

👉 Harry Potter Quidditch Advent Calendar – Cinéreplicas

👉 Iconic Arcade PAC-MAN Portable Game Console at Action – Bandai Namco Entertainment Europe

👉 Primal Hatch™ Jurassic World Interactive Companion by Spin Master – Universal Products & Experiences

👉 LEGO One Piece Construction Line by Netflix – LEGO 

Winner – Hardlines Products:

LEGO One Piece Construction Line by Netflix – LEGO

Softlines Products

👉 Jurassic World Outdoor Collection at Carrefour – Universal Products & Experiences

👉 Saint-Tropez Line by Célio – Markeyters

👉 La Vache Qui Rit Line by Freegun – Groupe Bel

👉 Pilot One Piece Pens – Toei Animation Europe

Winner – Softlines Products:

La Vache Qui Rit Line by Freegun – Groupe Bel

Food, Health & Beauty Products or Collaborations

👉 Les Schtroumpfs Anti-Bite Kits – Puressentiel

👉 Biosynex Universal Health Range – Universal Products & Experiences

👉 Super Mario Ice Creams– Yetigel / Brand Energy

Winner – Food, Health & Beauty Products or Collaborations:

Super Mario Ice Creams– Yetigel / Brand Energy

Cultural Products

👉 Mont Saint-Michel Audio Book by Luuni – Établissement Public du Mont Saint-Michel

👉 Peanuts Coin Collection at the Monnaie de Paris – Wildbrain CPLG

👉 Special Illustrated Edition of Terre des Hommes by Riad Sattouf – LPP Groupe

Winner – Cultural Products:

Special Illustrated Edition of Terre des Hommes by Riad Sattouf – LPP Groupe

Collabs

👉 Superman by Chanel – Warner Bros. Discovery

👉 Back to the Future Casio Vintage Calculator Watch – Universal Products & Experiences

👉 Tamagotchi by Coperni – Bandai Namco Entertainment Europe

Joint Winners – Collabs:

Back to the Future Casio Vintage Calculator Watch – Universal Products & Experiences

Tamagotchi by Coperni – Bandai Namco Entertainment Europe

Rising Stars in Licensing

👉 Cindy Roux-Fougère – Sun City Group

👉 Iris Malivoire – Bandai Namco Entertainment Europe

👉 Laura Paillard – Puressentiel

👉 Stanislas Guyot – Automobile Club de l’Ouest

👉 Arthur Schaeffer – Mattel

Winner – Rising Stars in Licensing:

Iris Malivoire – Bandai Namco Entertainment Europe

Sports Brands

👉 24 Heures du Mans – Automobile Club de l’Ouest

👉 Tour de France – Amaury Sport Organisation

👉 Dakar – Amaury Sport Organisation

Winner – Sports Brands:

Tour de France – Amaury Sport Organisation

Corporate, Lifestyle & Celebrity Brands

👉 Hello Kitty & Friends – Sanrio

👉 La Vache Qui Rit (The Laughing Cow)– Groupe Bel

👉 Saint-Tropez – Markeyters

Winner – Corporate, Lifestyle & Celebrity Brands:

Hello Kitty & Friends – Sanrio

Entertainment Brands

👉 Les Schtroumpfs (Smurfs)– Peyo Company

👉 Le Petit Prince – LPP Groupe

👉 Stranger Things – Netflix

Winner – Entertainment Brands:

Les Schtroumpfs (Smurfs) – Peyo Company

Special Jury Awards

👉 Les Sisters – Bamboo Editions

👉 Établissement Public du Mont Saint-Michel

Retailer of the Year: La Grande Récré

Licensees

👉 Puressentiel

👉 Sahinler

👉 tonies®

Winner – Licensees:

tonies®

Rights Holders

👉 LPP Groupe

👉 Sanrio

👉 Universal Products & Experiences

Winner – Rights Holders:

LPP Groupe

We thank our sponsors: Eurogift, Fidal Avocats, La Plume Dorée, and Tsume.

About Licensing International
Licensing International is the leading global trade association for the licensing industry. The association’s mission is to foster the growth and expansion of licensing worldwide, to support licensing professionals by providing them with a range of tools and information useful to the development of their business, and to raise greater market awareness of the licensing profession. More information at www.licensinginternational.com