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Licensing International France’s Award Winners Revealed image

Licensing International France’s Award Winners Revealed

Paris, France — The nominees and winners of the Licensing International France Awards were revealed today at a ceremony held at TF1. The event was hosted by Christophe Drevet, from the FJP, along with Florence Ayem and Laurent Taieb, co-presidents of Licensing International France, and brought together nearly 150 participants.

The Young Professionals Network (YPN) committee named Noam Lhote (The Pokémon Company International) as the winner of the Rising Star category in France.

A total of 129 entries were submitted, an increase of 25% over last year, demonstrating the dynamism and adaptability of the licensing industry despite this troubled period. The jury was made up of journalists, licensees, retailers, research institutes and licensing consultants.

At the end of the ceremony, Informa—the organizer of Brand Licensing Europe and Licensing Expo—presented, in partnership with Licensing International France, a new networking day. France Licensing Day will take place on the day of the Awards in March 2023. Those wishing to find out more about the event can register their interest by clicking here.

Here are the nominees and winners in the 13 categories awarded for 2020:

Nominees in the Licensed Product category were:

  • Pokémon Dresser Guess / Zanzoon
  • The Queen’s Gambit x Netflix Game / Asmodée
  • Super Mario Construction Range / Lego
  • The Cabinet of Curiosity x Harry Potter / d’arpèje

The winner is The Queen’s Gambit x Netflix Game / Asmodée

Nominees in the licensed Collab category were:

  • Baccarat x Pokémon / The Pokémon Company International
  • Tag Heuer x Super Mario / Nintendo
  • Casio x Pac-Man / Bandai Namco
  • G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens

The winner is G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens

Nominees in the Retail or Digital Activation category were:

  • Space Jam – Nike @ Citadium / Warner Bros. Entertainment
  • Disney Megafan @ PicWicToys
  • Return to Hogwarts @ Fnac / Warner Bros. Entertainment
  • Live Shopping / The Walt Disney Company

The winner is Return to Hogwarts @ Fnac / Warner Bros. Entertainment 

Nominees in the Promotion / Event category were:

  • Vinted x Demain nous appartient & Ici tout commence / TF1 Licensing
  • One Piece 1000th episode / Toei Animation
  • Kaiju n°8 / Crunchyroll

The winner is Vinted x Demain nous appartient & Ici tout commence / TF1 Licensing 

Nominees in the Experiential Activation category were:

  • Deep Game – The Bureau / DamaDreams
  • TFOU Parc / TF1 Licensing
  • The Rabbids @ Versailles / Ubisoft

The winner is The Rabbids @ Versailles / Ubisoft

Nominees in the Digital Brand category were:

  • Les Mini Mondes
  • Chefclub
  • Pokémon / The Pokémon Company Intl

The winner is Chefclub

Nominees in the Sport/eSport Brand category were:

  • Tour de France / A.S.O.
  • 6 French League / Ubisoft

The winner is 6 French League / Ubisoft

Nominees in the Lifestyle, Corporate or Celebrity Brand category were:

  • Sophie la Girafe / Deliso
  • Peanuts / WildBrain cplg
  • The Laughing Cow / Bel Group

The winner is The Laughing Cow / Group Bel

Nominees in the Licensee category were:

  • Abysse Corp
  • Asmodée
  • Lego

The winner is Lego

Nominees in the Brand Entertainment category were:

  • Paw Patrol / Paramount / Spin Master
  • Spider-Man / The Walt Disney Company
  • Captain Tsubasa / Crunchyroll

The Winner is Paw Patrol / Paramount / Spin Master 

This year’s Licensing International Special Prize was awarded to Zanzoon

Nominees in the Rising Star category were:

  • Antoine Coucoureux & Charlie Caumon / Monument
  • Cécile Chevallier / TF1 Licensing
  • Estelle Choucair / Cyber Group Studios
  • Lucile Hamiche / Crunchyroll
  • Noam Lhote / The Pokémon Company Intl
  • Salima Bousalham / Funko
  • Sophia Ferrandier / Zanzoon

The Rising Star of the French licensing industry is Noam Lhote

Nominees in the Licensor / Agent category were:

  • Crunchyroll
  • The Pokémon Company International
  • WildBrain cplg

The Winner is The Pokémon Company International

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About Licensing International:

Licensing International is the international association for the licensing industry. Licensing International’s mission is to promote the licensing industry worldwide, to increase the level of professionalism in the industry, and to promote the awareness and benefits of licensing to the wider business community. Founded in 1985, Licensing International has more than 1,300 member companies – rights holders, agents, manufacturers, consultants, retailers and service providers in over 40 countries. For more information, please visit

Media Contacts:    Licensing International

Gisela Abrams

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