Licensing International Germany announced the winners of its 2020 awards, celebrating the best of the best in the German licensing business. The winners were selected from among 54 finalists in 10 categories.  These awards are normally presented at a gala dinner, but times like these call for a little creativity, as seen here in the announcement by LI Germany MD Peter Hollo .

For the first time, LI Germany honored the industry’s Rising Stars. “We have some extraordinary talent in our creative and fast moving industry who may not have been in their jobs for a long time but show commitment and creativity,” said Hollo.  “These can be young career starters or career changers new to licensing. Age is not the decisive factor here, but commitment, drive and passion for licensing.“

Here’s a list of the winners:

Licensor/Licensing Agency of the year
KIDDINX
Studio 100 Media GmbH

Licensee of the year
Boxine

Property/Franchise of the year
Die Eiskönigin
Der Grüffelo

Licensed product of the year
Playmobil Heidi Spielsets

Promotion of the year
Grüffelo Tchibo Promotion, Active Merchandising
McDonald‘s Happy Meal: Original Schleich Figuren, CREATA (Germany) GmbH

Retailer of the year
Müller

Sports brand of the year
Bundesliga (DFL)

Digital brand of the year
Super Mario

Corporate/Lifestyle/VIP brand of the year
Ralph Ruthe

Newcomer of the year
MyPostcard.com

Licensing Industry Award
Studio 100 Media

Lifetime Achievement Award
Fred Göpfardt, Licensing Press

Rising Stars 2020

• Mandy Bläsche, Volkswagen Licensing
• Steffi Engel, Pummeleinhorn
• Josipa Gelo, MyPostcard.com
• Steffi Greif, Brand Licensing by Burda
• Ann-Katrin Hager, sprd.net