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“Licensing is a creative business” Marty Brochstein SVP Industry Relations & Information Licensing International image

“Licensing is a creative business” Marty Brochstein SVP Industry Relations & Information Licensing International

Marty Brochstein is responsible for Licensing International’s information resources, as well as its educational efforts, such as the year-round webinar program, the extensive Licensing University seminar program that takes place each year in conjunction with the Licensing Expo in Las Vegas, and the Coursework in Licensing Studies (CLS) continuing education program for licensing professionals. He also oversees Licensing International’s information operations, including the Inside Licensing news service and the NewsLinks headline service, and also coordinates all industry research. He speaks regularly at conferences and seminars around the world on a wide range of licensing- and retail-related issues, writes regularly on licensing topics, and is widely quoted on issues related to licensing, marketing and branding.

He joined Licensing international (known until recently as the International Licensing Industry Merchandisers’ Association, or LIMA) in 2008 after 12 years as Executive Editor of The Licensing Letter, a New York-based newsletter that covers the global licensing business. He also was Editorial Director of the parent publishing company, EPM Communications. In addition to writing and editing the twice-monthly newsletter, he also compiled the publication’s industry numbers and edited EPM’s other licensing-related publications, including International Licensing: A Status Report, and The Licensing Letter’s Sports Licensing Report.

Brochstein was a business journalist for more than 30 years, primarily covering the consumer products and retail industries. Before joining The Licensing Letter, he spent five years as Senior Editor of Television Digest and founding editor of Consumer Multimedia Report. He also has been editor of several publications in the consumer electronics and retail fields. He is a graduate of Boston University.

In our free-wheeling chat on the side lines of the India Licensing Expo in Mumbai earlier this year Marty talks about his experiences covering the retail consumer electronics and licensing industries over the last 3 decades and the joys of being a grandparent! Listen in.


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