Life Finds a Way…With Adventure-Filled Global Merchandising Program for Jurassic World: Fallen Kingdom
UNIVERSAL CITY, Calif. – October 9, 2017 – Building on the success of Jurassic World, the fourth highest-grossing movie of all time, Universal Brand Development today announced the top-tier global merchandising program inspired by the upcoming Jurassic World: Fallen Kingdom. Products will be arriving at retail in Spring 2018, thrilling fans of all ages.
“The Jurassic World franchise has always had huge cross-generational family appeal, and Jurassic World: Fallen Kingdom promises to be one of the biggest movie and merchandising events of 2018,” said Vince Klaseus, President of Universal Brand Development. “Following the success of 2015, we’ve been hard at work to build out the largest Jurassic World program to-date to meet the increasing demands from fans, as well as reach new audiences around the world – demonstrating the global appeal of this 365 mega-franchise.”
Master global toy partner Mattel and LEGO Systems will lead the retail roll-out with toys across a variety of play patterns and age segments, additional toy, role play and costume licensees supporting the second film include: Funko, Build-A-Bear, Rubies, Wowee and more. Other multi-tiered and cross-category licensees involve:
- Apparel and home/décor – H&M, Freeze, 5th Sun, Issac Morris, GBG, Fast Forward and Franco
- Food, beauty and stationary/expressions – Kelloggs, Ferrero, Jelly Belly, PEZ, GBG Beauty, Party City, Innovative Designs, DecoPac and American Greetings
- Gaming and digital – recently debuted Jurassic World Evolution from Frontier Development, with additional gaming titles and platforms from other partners to be announced soon
Since 2015, Jurassic World has wowed audiences worldwide with its towering vision of prehistoric titans recreated by modern genetic science, becoming the fourth highest-grossing film in cinema history with over US$1.6 billion in global box office. The highly anticipated next instalment of the Jurassic World franchise – Jurassic World: Fallen Kingdom – opens in theaters June 2018.