LIFE, the modern, avant-garde and world-renowned magazine, enters the Italian licensing market thanks to Maurizio Distefano Licensing (MDL). The magazine’s iconic pictures can now be licensed for Consumer Products collections.

Since its first issue on November 23, 1936, LIFE has been the most respected source and collection of photojournalism in the world. Its photojournalists immortalized some of the most significant events of the 20th century including celebrities, history, fashion, sports, cinema and nature. The magazine covers a wide range of topics with a consistent mission: “To see LIFE; To see the world; To eyewitness great events…”

The images of its archive are iconic, they depict both everyday life and epic moments that made history, a real window of the world seen through the eyes of the photographer. LIFE is an archive of human experiences and perception of great artists of the world and its iconic images have withstood the test of time.

“We are thrilled to have the opportunity to work with LIFE. It is undoubtedly an icon of strong impact and great potential in the Italian licensing market” says Maurizio Distefano, President of MDL. “With its archive of timeless images, it gives licensees the opportunity to use sophisticated photographic art, which can express itself in the best way in the product lines, giving them a style of high perceived value.”