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LIMA China Announces Winners of First China Licensing Awards image

LIMA China Announces Winners of First China Licensing Awards

The first annual China Licensing Awards took place tonight in Shanghai, in conjunction with Licensing Expo China. Co-organized by LIMA and LEC, the Awards celebrate the original creativity, progress and excellence of China’s licensors, licensees, retailers and more.

And the winners are…

Best China Property
Super Wings – Alpha Group Co. Ltd.

Best Licensed Promotion
Angry Birds Movie – McDonald’s

Best Corporate Brand/Fashion/Lifestyle Program
Paul Frank – Saban Brands

Best Location-Based or Experiential Initiative
Goats Steps – Pleasant Goat and Big Big Wolf

Best Licensee
CBC Original Culture (Shanghai) Co. Ltd – Paul Frank

Best Character/Film/Television/Entertainment Property
Super Wings – Alpha Group Co. Ltd.

Best Retailer
TMALL.COM – Barbie

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