Licensing Business Strategies in the Global Age: Learning from Sanrio’s Global Licensing Growth

Sanrio is Japan’s leading company in global licensing with products available in over 109 countries. Sanrio’s success has been drawing a lot of attention, so much so that it was featured in a special documentary aired in May by Japanese public broadcaster NHK. A key figure involved in this success is Ray Hatoyama, Director, General Manager of Strategy Division, Oversea Business Division and Corporate Reform Division Headquarters, Sanrio Co Ltd. Ray Hatoyama has kindly accepted LIMA Japan’s invitation to speak to the Japanese licensing community about his experiences. His talk will cover themes such as Sanrio’s focus on globalizing its business in recent years, the localization of its operations worldwide, and the strong growth in global licensing. (Language: Japanese only)

Thursday, October 11, 2012
5:30-7:00pm
Trust City Conference Marunouchi

Participation Fee (per person)
LIMA Members: free
JapanMerchandising Rights Association Members: JPY4,000
Character Databank, Ltd. Members: JPY4,000
General: JPY5,000
NB: Please pay in cash at the door. Receipts will be issued.

Deadline to register, Monday, October 1st!

Click here to register (Language: Japanese only)

Networking event to be held immediately following the Sanrio Special Licensing Seminar. LIMAJapaninvites participants of the LIMA Japan Sanrio Special Seminar to join the post-seminar Licensing Business Networking event. With the seminar’s theme on global licensing, we expect a large number of people interested in this topic to attend the networking event. The seminar speaker, Mr. Ray Hatoyama of Sanrio, is planning to attend.

Thursday, October 11, 2012
7:30-9:00pm
RC Tavern,Trust Tower

Participation Fee
LIMA Members: JPY 5,000 per person
General: JPY 7,000 per person
NB: Please pay in cash at the door. Receipts will be issued.

If you have questions – or need assistance for registration in English – please email info@licensing.or.jp.

Speaker Profile

Ray Hatoyama,
Director, General Manager of Strategy Division, Oversea Business Division and Corporate Reform Division Headquarters, Sanrio Co Ltd.

Ray Hatoyama joined Sanrio in 2008. He has the reform of the company to grow as a global company. He became a Director, General Manager from 2010. He is in charge of Europe Management (Sanrio GmbH. Vice Chairman), and Americas Management (Sanrio, Inc. Vice Chairman). Prior to that he was with The Mitsubishi Corporation. He acquired MBA in Harvard business schools in 2008.