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LIMA Names Winners of 2017 German Licensing Awards


LIMA is proud to announce the winners of the 2017 LIMA Germany Licensing Awards, named last night during its awards program in Munich. The ceremony was held in conjunction with the Association’s annual Licensing Market event at Hotel Bayerischer Hof, organized by LIMA Germany’s Peter Hollo.

“This year’s award winners are definitive leaders in their respective categories and across the entire licensing landscape. Once again, nominees and award recipients truly exemplify licensing excellence throughout Germany,” said LIMA President Charles Riotto.

The full list of the 2017 LIMA Germany Licensing Awards follows:

Licensor/Licensing Agency:  CPLG Germany
Licensee:  Playmobil
Property:  Bibi & Tina
Licensed Product:  Bibi & Tina Muesli, myMuesli
Promotion:  Loyalty Campaign Despicable Me 3, by REWE, Universal, TCC
Retailer:  REWE
Sports Brand:  Borussia Dortmund – Peanuts Cobranding
Digital Brand:  Snapchat
Corporate/Lifestyle/VIP Brand:  Die Hoehle der Loewen
Newcomer of the Year:  Pummeleinhorn GmbH
Lifetime Achievement Award:  Günter Vetter

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