September 3, 2013, NEW YORK –The International Licensing Industry Merchandisers’ Association (LIMA) will sponsor Brand Licensing Hall, mainland China’s most influential and authoritative licensing event and the largest licensing exposition in Asia. Held concurrently with China Toy Expo and China Kids Expo, the unique combination of the three events is expected to attract nearly 70,000 visitors, providing buyers with a wide range of sourcing opportunities in licensing, toys, and baby products. Organized by the China Toy & Juvenile Products Association (CTJPA), the show will take place at the Shanghai New International Expo Center October 15-17, 2013.  

To accommodate the larger crowds, this year’s Brand Licensing Hall will expand its exhibition space to support the show’s 500 booths, of which more than 80 percent will be international exhibitors and brands. 

“As it continues to grow every year in size and prestige, Brand Licensing Hall has become widely recognized as one of the most effective way to understand the licensing market, promote brands, and expand the licensing business in China and Asia,” said LIMA President Charles Riotto. “With thousands of consumer goods manufacturers, licensees, and retailers, the show provides a significant opportunity for Western companies and brands to gain access to decision-makers and make important inroads in the expansive Asian marketplace, especially China.”  

“Brand Licensing Hall builds a unique platform for international licensors to expand their licensing business in China and Asia,” said May Liang, Executive Vice President. “Licensors will meet reliable Chinese licensees from diverse industries, such as apparel, food and beverage, gifts and novelties, household items, stationery, toys, baby articles, etc. to expand the Chinese market.”  

The event will feature more than 600 of the world’s most popular licensing brands from the U.S., U.K., Belgium, Netherlands, Russia, Japan, and Korea as well as favorites from mainland China. Among the U.S. brands expected at the show are Disney (core brands), Marvel, Transformers, Barbie, Angry Birds, Thomas & Friends, SpongeBob SquarePants, Paul Frank, Discovery Channel, and Crocs. U.K brands headed to China include Manchester United, Teletubbies, In The Night Garden, Shaun the Sheep, and Vandal, among others.  

For more information on Brand Licensing Hall, please visit www.chinalicensingexpo.com/en/.  

About LIMA
Founded in 1985, the International Licensing Industry Merchandisers’ Association (LIMA) is the primary trade organization for the worldwide licensing industry. LIMA’s mission is to bring together all segments of the industry for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, offices in New York, London, Munich, Tokyo, and Hong Kong, and representatives in Australia, India, Italy, Korea, Spain and Turkey, members enjoy access to a wide variety of activities, resources and benefits. For more information on LIMA sponsored trade shows, educational programming, networking opportunities and more, please visit www.licensing.org. To learn more about LIMANET, the most complete network of Property Information and Licensing Professionals online, please visit www.limanet.com. 

About CTJPA
China Toy Association, established in 1986, renamed to China Toy & Juvenile Products Association (TJPA) with the approval of relevant Chinese government organizations in June 2011. TJPA is the sole national association in the Toys & Juvenile Product industry in China and is the only official representative in ICTI appointed by Chinese government. It is recognized as the authoritative voice of China toy & juvenile product industry by the government, the trade, the media and consumers.

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