LIMA is pleased to announce that it has entered into an agreement with the China Toy & Juvenile Products Association (CTJPA) to sponsor the Brand Licensing Hall being held concurrently with the China Toy Expo in Shanghai, October 15-17, 2013. 

Brand Licensing Hall is one of the most important platforms for the licensing business in Asia with almost 500 booths, of which over 80% are international exhibitors and brands. It is widely recognized as the most effective way to understand the licensing market, promote brands, and expand the licensing business in mainland China.

The exhibitor base covers a wide gamut of licensing segments including cartoon & animation, entertainment, sports & lifestyle, fashion and more.  Top global licensors including Disney, Mattel and Hasbro are regular exhibitors at the event, in addition to a host of famous domestic licensing brands. 

Brand Licensing Hall will offer a one-on-one matching service to help licensors reach toy and juvenile products manufacturers onsite for increased business opportunities.

For more information please visit www.chinalicensing.org.