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LIMA Webinar to Examine Fact-Based Forecasting image

LIMA Webinar to Examine Fact-Based Forecasting

October 17, 2012, New York, NY – The International Licensing Industry Merchandisers’ Association’s (LIMA) webinar series resumes on Wednesday, October 24, from 12:00-1:30PM EST with “Fact-Based Forecasting.”  The session will provide attendees with the forecasting techniques essential to maximizing brand performance at retail.  The webinar will be hosted by Jim Lewis, Founder and CEO of Enhanced Retail Solutions (ERS).

The information-packed webinar will provide participants with information aimed at helping them to accurately and effectively project future needs by integrating hard data points such as wholesale inventory and point-of-sale information with soft data points, including seasonality, trends and execution techniques.  The session will help attendees use the analytics to best effect by organizing and rationalizing their product offerings to optimize their wholesale inventory.

Lewis is a former JCPenney buyer, whose 20+-year career has included key categories in Men’s, Children’s and Home Textiles.  Recognizing that retailers were increasingly expecting more from their suppliers, Lewis founded ERS in 2002 to help improve the retail business acumen of wholesalers.  He has been featured in apparel, toy, licensing and general business publications, and has conducted seminars at industry associations and trade shows, including MAGIC.  Most recently, Lewis was honored to conduct a seminar at his alma mater, The University of Florida, at the Miller Center for Retailing.

Also on the webinar program agenda:

November 1st: Licensing in Russia
Presented by Paul Tush, Managing Director of Plus License Russia

November 13: Eight Mistakes You Can’t Afford to Make in 2013 and Beyond
Presented by Carol Spieckerman, President of newmarketbuilders

LIMA webinars are free for all members and $200 per site for non-members.  Click here for more information and to register.

About LIMA
Founded in 1985, the International Licensing Industry Merchandisers’ Association (LIMA) is the primary trade organization for the worldwide licensing industry.  LIMA’s mission is to bring together all segments of the industry for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications.  With members in 35 countries, offices in New York, London, Munich, Tokyo, and Hong Kong, and representatives in Australia, Iberia, India, Italy, Korea, and “New Europe,” members enjoy access to a wide variety of activities, resources and benefits.  For more information on LIMA sponsored trade shows, educational programming, networking opportunities and more, please visit  To learn more about LIMANET, the most complete network of Property Information and Licensing Professionals online, please visit

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Grand Communications
Alison Grand                                                                 Laura Liebeck
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