New York, NY  –Licensing agency Lisa Marks Associates, Inc. (LMA) has been appointed by the world-renowned Smithsonian Institution to develop a Consumer Products program in the key Food & Beverage and Health & Beauty categories. This Licensing program will reflect the Smithsonian’s celebration of culture, heritage and the beauty of the natural world and will parallel current macro trends in the market.

The Smithsonian Institution is the world’s largest museum and research education complex, comprising 19 museums and galleries of art and culture, the National Zoo, and multiple research facilities.  For over 170 years, the Smithsonian has been dedicated to the pursuit of knowledge, discovery, learning, and storytelling, providing multiple lenses through which to explore the human experience.   A portion of the proceeds from every Smithsonian licensed product goes to support the Smithsonian’s educational mission.

The food and beverage program will focus on healthy, nourishing and, of course, delicious foods, meals and dining concepts and integrations that adhere to principles of sustainable and ethical food sourcing, social responsibility, and environmentally friendly production and packaging. Beautiful, elegant and modern products in the Smithsonian health and beauty category will take inspiration from Smithsonian’s collections, for example, the rich, striking colors of gems, geodes and minerals of the natural world.

“The Smithsonian Institution is in a category by itself, and we are thrilled to work with this phenomenal world class organization,” said Lisa Marks, President of LMA. “LMA is committed to sharing the Smithsonian’s vision of engagement, cultural exploration and inspiration by developing meaningful long-term, strategic partnerships that will amplify the well-established values of the Smithsonian in the core Food and Personal Care sectors.”

About the Smithsonian

The Smithsonian Institution is the world’s largest museum, education, and research complex, with 19 museums and the National Zoo—shaping the future by preserving our heritage, discovering new knowledge, and sharing our resources with the world. The Institution was founded in 1846 with funds from the Englishman James Smithson (1765–1829) according to his wishes “under the name of the Smithsonian Institution, an establishment for the increase and diffusion of knowledge.” We continue to honor this mission and invite you to join us in our quest.

About LMA, Inc.

LMA is a creative, full-service Licensing and Marketing Agency, focusing on strategic brand building, long-term equity enhancement and revenue generation. LMA is unique in bringing clients innovative licensing expertise from the world’s leading entertainment companies to develop powerful, cohesive, turnkey licensing programs. Based in New York, LMA consists of a coalition of experts and industry leaders in the fields of Licensing and Merchandising, Creative Development and Design, Product Development, Retail Business Development and Multimedia Brand Extensions. For more information, please visit www.LMA-Inc.com