Lisle International Licensing, master licensing agent for brand owner Cepia LLC and ZhuZhu Pets®, has appointed Character Licensing & Marketing (CLM) as sub licensing agent for South Africa.
Speaking of the appointment Colin Lisle, Managing Partner of Lisle International Licensing said: “The ZhuZhu Pets® toy phenomenon has continued to gather pace in 2010 following a successful launch in 2009. The momentum is set to continue through 2011, providing a great opportunity for a full global licensing programme. Lisle International Licensing is responsible for developing the programme internationally and we have key sub agents in place where necessary to cater for the diverse markets. CLM is the latest to join the group and we are very pleased to have them on board. Their knowledge of the South African market is ideal for what we want to achieve for the property and will ensure that we have a very strong representation in the territory.”
Further commenting Janine Wills from CLM said: “We are delighted to be representing ZhuZhu Pets®. The brand has huge potential in South Africa and we will be looking to secure deals across many different categories. The ZhuZhu Pets® characters are already household names here and with the merchandise potential, the opportunities for prospective licensees are great.”
Prima Toys are the master distributor of ZhuZhu Pets® in South Africa. Wanda Ambrosini of Prima commented “ZhuZhu Pets® sales have been extremely impressive to date and with new developments for the toys on the horizon we are excited with the brands direction. CLM is the perfect licensing partner to deliver a licensing programme which will compliment the toys range. We are looking forward to delivering the brand further in South Africa”.
For more information about the ZhuZhu Pets® licensing opportunities in South Africa, please contact Janine Wills janine@clmsa.co.za or for European territories and emerging markets, please contact Gayle Tarrant at Lisle International Licensing by emailing gayle@lisleintlicensing.com
Contacts:
Lisle International Licensing
Francesca Lisle
Francesca@lisleintlicensing.com
MEDIA ENQUIRIES: Evolution PR Ltd
Michele Bates
+44 (0) 1327 701 702 
Michele@evolution-pr.co.uk