Llama Llama Series Launch To Generate Merch Revenue
Genius International’s launching of the Llama Llama TV series on Netflix in October will trigger “an array of advances and guarantees” from licensed goods tied to it,” Genius CEO Andy Heyward said in a letter to shareholders that didn’t disclose details. Meanwhile, Sony Pictures Home Entertainment, in buying a 7% stake in Genius in January, shows a “firm commitment” to grow their children’s programming “though their relationship” with the company, Heyward said.
