In yet another achievement in the fight against Covid-19, the “Lottie Dottie Chicken”, success in licensing in Brazil, is beside the children and their families, highlighting once again the importance of vaccination with a playful approach.

The year of 2022 started with an historic moment in Brazil: It was the start of the vaccination campaign against Covid-19 in children aged 5 to 11. Another new and exciting achievement in the fight against this health crisis.

Present in all moments of the campaign, Lottie Dottie Chicken is featured in the publicity materials broadcast by the Government of the State of São Paulo, besides the video clip with all the main characters which brings as much information as possible to children and their families in a playful way and in addition to a jingle inspired by his songs.

This is not the first time that Lottie Dottie Chicken is involved in vaccination actions and health prevention measures. In 2018, together with “Ze Drip”, a brazilian character created for vaccination campaigns, were the stars of a movement about the importance of keeping the vaccination card of the little ones updated according to the vaccination calendar. In addition, last year Lottie Dottie Chicken participated in the #ITakeCareOfMe campaign, to make people aware of the care we must take to prevent the spread of Covid-19, such as social distancing and the correct use of masks – even a mask was launched with the characters for the children in partnership with SPK Protection, the first disposable mask with a national character.

“Lottie Dottie Chicken supports science.We know that vaccination is very important and at this moment we help in the dissemination of information corroborated by science to the population, since vaccines besides preventing diseases, in the case of Covid-19, can prevent the child from developing the disease in a serious way”, comments Juliano Prado, creator of Lottie Dottie Chicken.

Lottie Dottie Chicken (“Galinha Pintadinha) is licensed by Redibra in Brazil.

About Lottie Dottie Chicken
A phenomenon of the Brazilian internet, Lottie Dottie Chicken is today one of the most beloved children’s brands in the country. Present in the lives of little ones from an early age, it is considered the “baby’s first character,” and is one of the strongest franchises with the preschool public up to five years old, with 100% approval from fathers, mothers and the children themselves.
Emerged from a YouTube video in 2006, this musical project went viral on the web. After that, the whole Lottie Dottie’s trajectory is registered in records of views and successful partnerships: about 3 million DVDs sold, hundreds of official licensed products and more than 33 billion views on the portuguese and international channels. Available on the main streaming services, such as Netflix, the character is also on the main open channels of Brazilian TV, with special episodes of the series “Lottie Dottie Chicken mini”, which brings new stories, educational activities, and new content.
For more information, visit https://www.lottiedottiechicken.com/

About Redibra:
The brand licensing and extension agency, pioneer in Brazil, works with a select portfolio of brands that includes Coca-Cola, Nintendo, Chevrolet, Capricho, Care Bears, Netflix, Now United, Moonbug, Luccas Neto and Galinha Pintadinha.