Mad Beauty has unveiled its Autumn/Winter 2026 collection, transforming some of the world’s most loved characters, stories and cultural moments into unexpected beauty and gifting experiences. With nine new licensed collections, extensions to two best-selling favourites and its biggest ever range of beauty advent calendars, AW26 showcases what Mad Beauty does best: finding the unexpected idea within a fandom and reimagining it through bath, body, beauty and gifting to create moments of joy, nostalgia, discovery and surprise.

This season offers plenty of creative inspiration. Disney’s Winnie the Pooh celebrates its 100th anniversary, Disney Pixar’s Monsters, Inc. marks 25 years since audiences first entered Monstropolis, while excitement continues to build around Harry Potter with the forthcoming HBO television series.

For Disney Winnie the Pooh, Mad Beauty has turned nostalgia into something consumers can gift, display and keep. The special anniversary collection takes inspiration from the original stories, with beautifully illustrated, premium hardback storybook-inspired packaging bringing a treasured-book feel to contemporary bath, body and beauty.

Elsewhere, Mad Beauty turns discovery into part of the product experience. The Harry Potter 24 Day Bath, Body & Beauty Advent Calendar hides a UV wand behind its first door, which is then used to magically reveal each day’s countdown, while a moulded Sorting Hat Lip Balm transforms an instantly recognisable piece of the Wizarding World into an unexpected beauty collectible.

Playful design continues across AW26, with moving character details bringing the Disney Mickey Mouse inspired ski collection packaging to life and a Disney Pixar Monsters, Inc. reversible cosmetic bag switching between Mike Wazowski and Sulley.

The wider licensed portfolio sees Mad Beauty put its creative spin on the seasons and pop culture, with a Halloween collection inspired by Disney Stitch, a Disney Tim Burton’s The Nightmare Before Christmas collection and a pop star-inspired Angel collection, alongside new additions to Gilmore Girls and Harry Potter.

Following exceptional demand last year, Mad Beauty has also expanded its beauty advent calendar offering with nine all-new designs, combining fan-favourite characters with bath, body and beauty surprises and playful countdown experiences.

The launch follows a period of creative recognition for Mad Beauty. Its Harry Potter collection was recently named a finalist in the Global Licensing Awards, while its Disney Winnie the Pooh festive collection is a finalist in the upcoming UK Licensing Awards, reflecting growing recognition for Mad Beauty’s distinctive approach to licensed beauty and gifting.

Julia Cash, Creative Director at Mad Beauty, comments:

“We start with something people already love and ask ourselves, what’s the unexpected idea here, and how can we bring it to life through beauty and gifting? That might become a moulded product, packaging that moves or transforms, or a hidden detail that creates a completely different experience.

“For us, it’s about going beyond putting a character on a product. We want people to see something we’ve created and think, ‘I want to see what Mad Beauty has done with this.’ We take the fandom, nostalgia and stories people already have an emotional connection with and reinterpret them to create moments of joy, discovery and surprise. That’s the Mad Way.

The Autumn/Winter 2026 collection launches to retailers worldwide and on madbeauty.com from September 2026.